Here Are Some Very Creative Brand Activation Campaigns

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In the digital world, more and more brands look to create buzz around their names. Because TV ads are expensive, marketers look for ways to have their brands’ names on everyone’s lips – through savvy activation (which refers to all types of activities that bring brands to life and encourage positive participation – physically or digitally) It’s a tough exercise. Ingredients for success? There are many.

Marketers look for cheaper ways to be on everyone’s lips – through activation.

First, you need to find the right creative idea, the one that is relevant to your brand vision, that sounds true to your consumers and one that is built on emotions. Then imagine ways to make it big so that it travels and grows organically. Finally, make sure you invest in media because well… nothing really happens by its own. Campaigns need a helping hand to get viral. After all virus need handshakes and kisses to pass from one person to the other, right ? Here are a few, recent ideas that I really like. All of them are strong, very true to the brand and they were tactically and brilliantly brought to the public. Continue reading

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Some Of The Creations We Will Send To Charlie Hebdo, On Behalf Of The eYeka Community

The #JeSuisCharlie-themed eYeka homepage in January

The #JeSuisCharlie-themed eYeka homepage in January

Dear all,  a few weeks ago, in the wake of the tragic events in Paris, we invited you to creatively express your sympathy to the victims of Charlie Hebdo and your resolve to stand for freedom of speech.

We have been overwhelmed by your reaction. 261 of you participated out of 39 countries, and you submitted more than 300 creative works. We reviewed all of them as a team and were deeply moved by the quality and depth of your ideas, and by your resolve to stand up against terror. In the spirit of sharing some of the great work the community came up with, here are some of the ones that moved us most. Continue reading

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Please Take 3 Minutes To Watch Our Community’s Great Work (This Is eYeka’s Video Showreel)

Three minitaure captions from the showreel (featuring community videos submitted for Fa, SK-II and Duracell contests)

Three miniature captions from the showreel, featuring community videos submitted for Fa, SK-II and Duracell contests.

Have you ever wondered how crowdsourcing can help marketers create relevant content? Have you had doubts about the quality of the content that is being submitted daily on our contest platform? We hope you didn’t – our « social content » case studies are supposed to reassure you – but if you still weren’t sure about the value of video crowdsourcing, here’s something for you. We have released eYeka’s Video Showreel on YouTube and eYeka’s Video Showreel on Vimeo, packed with 3 minutes of community-created awesomeness. Continue reading

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We Are Now 300,000 And Celebrate It With This Infographic Created By eYeka’s Most Active Member

eYeka infographic 2015 header

Along with the great relationships we have with our clients, as well as our staff across various offices, eYeka’s community is our most valuable asset! It is growing continuously, allowing us to regularly celebrate milestones like the 150,000 member mark (March 2011), the 200,000th member from the UK (May 2012), a couple of community stories when we reached 250,000 (July 2013), and now we have reached 300,000 members!

To celebrate this event, we have asked one of our community’s most active members, Chintami (probably the first to reach a 1,000,000 creative score in the next weeks), to design us an infographic which provides you with information about the community, their demographics and motivations, their activity and some of the dreams that came true thanks to eYeka. Continue reading

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We Believe In Freedom Of Speech, Tolerance And Openness To Other Cultures #JeSuisCharlie

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The January 7 events in Paris have been a shock for all of us. As a creative community, we believe in the values of freedom of speech, self-expression, tolerance and openness to other cultures, and we couldn’t be more revolted by what happened that day. A spontaneous wave of support has emerged with thousands across the world, and has crystallized with the « Je Suis Charlie » logo and the #JeSuisCharlie hashtag. We want to contribute to this global effort and we have decided to host a dedicated contest. All the accepted submissions will be shared with Charlie Hebdo. Continue reading

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Watch These Chinese and British Animations Promoting Saudi Fruit Juice

Established in 1982 in the Eastern Province of Saudi Arabia, NADA is one of the leading producers, manufacturers and distributors of fresh dairy, fresh juice and long life milk and juice products, and you can find their products throughout the Kingdom of Saudi Arabia, Bahrain, Qatar, UAE and Kuwait. In June last year, NADA challenged eYeka’s community to « surprise us with unexpected, appealing stories for Nada juices, where every sip counts to help you see the world from a different, better perspective. » Here are 2 of the 3 winning animations.

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Happy New Year from eYeka!

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During 2014,  we launched 132 contests and awarded  more than 380 prizes to creators from all over the world. It was a great year for us, we are now preparing a lot of exciting new projects in the 12 months to come, and we are hope to see you joining us along the way. Click here to look back at some of the great work that our community created in 2014, and in 2015, to stay tuned to everything about eYeka, don’t forget to follow us on Twitter, to join us on Linkedin, to like us on Facebook, to watch our videos on YouTube, and/or to subscribe to our monthly updates.

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