Tea Is Fun! A Video Campaign Gives Japanese Tea A Makeover


Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea or powder tea in the next years. After redesigning its Daily Club packaging in order to remain attractive and relevant in this competitive environment, the company sought to refresh its brand image and increase brand awareness. As a recognized market leader, Daily Club also wanted fresh ways to talk about the tea drinking culture in Japan, and engaging creative Millennials from across the globe was an opportunity to do so. Continue reading

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This Crowdsourced Campaign Idea For Citigroup’s Banamex Tested 20% Higher Than Others

banamex banner

Banamex, a Citibank Group bank that has been supporting the development of Mexico and its people for over 130 years, was looking for inspiration for its brand communication. In a hunt for fresh ideas, the country’s largest financial institution challenged eYeka’s community to submit posters with a tagline that expresses how it empowers Mexican customers to achieve their goals. Continue reading

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Overcoming a Japanese Cultural Taboo with Videos from Lithuania, the USA and France

Click to access campaign page on Shionogi.co.jp

Click to access campaign page on Shionogi.co.jp

Do you remember the Help Cancer Patients contest, in which we asked the community to submit videos & animations that encourage cancer patients to share their pain in order to get better treatment? Our client was Shionogi, a major pharmaceutical company that produces and markets cancer medicines, which wanted to overcome a cultural taboo: « While in the Western world it is common for the patients to communicate their suffering, in Japan it’s not the norm to talk about experiencing pain. Patients suffer in silence [thinking] there’s something wrong with them and their cancer treatments will be terminated, » the brief said. Continue reading

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85% of the Top 100 Global Brands Use Crowdsourcing – Here’s How

The State of Crowdsourcing 2015 Trend Report

For the first time since 2006, a report takes a step back to look at the evolution of  crowdsourcing over time and help you see clearly. The « State of Crowdsourcing 2015 » trend report uses objective data spanning activity from over 10 years to extract important insights about the state of crowdsourcing, and how it is used for marketing and innovation. Continue reading

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The Quirkiest eYeka Video (Ever?)

eYeka Story Video by Burb Studio

In 2012, we launched a contest called « eYeka Story » in which we asked our community members to tell the eYeka story in a visually creative, thought-provoking and engaging ways so that everyone understands how eYeka can change the world for the better. We received many great videos, one of which (the winner!) we use on YouTube. We recently browsed through all the submissions again, and found this quirky, funny, off-beat video from two Russian creators. Continue reading

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The 3 Best-Ranked eYeka Members Are Women

Top 3 eYeka Members

eYeka is a company with a team, customers and naturally a community! Since January, 2015, there are 300 000 members on eYeka. But who are they? What they do make? In this post, we are looking at the top eYeka members, ranked by Creative Score, a measure which we introduced in April last year and reflects activity and performance on the platform. You will see that the three top creators are women, and that a variety of continents are represented, which is fantastic to highlight!! Continue reading

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eYeka Creators Rock Cannes Lions 2015

eyeka flip 3eYeka had the privilege to speak at the prestigious Cannes Lions Festival of Creativity today. Our session » What if your creative director was 25 years old? » was designed to spur agencies and marketers to open up their mind, and their model if they wanted to harness millennials’ creative talents. On stage, Joel Cere, Strategy and Innovation Director and 2 talented eYeka members: Nirina Ragomaharisoa et Charly Dheulin.

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