eYeka creators rock Cannes Lions 2015

eyeka flip 3eYeka had the privilege to speak at the prestigious Cannes Lions Festival of Creativity today. Our session » What if your creative director was 25 years old? » was designed to spur agencies and marketers to open up their mind, and their model if they wanted to harness millennials’ creative talents. On stage, Joel Cere, Strategy and Innovation Director and 2 talented eYeka members: Nirina Ragomaharisoa et Charly Dheulin.

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Same Mission, Different Platform: How eYeka Has Evolved Since 2007

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When eYeka launched in 2007, we saw ourselves as a platform that connects amateur creatives with brands and media outlets (see eYeka’s first press coverage). Our mission hasn’t changed much, the main difference between the very first version of our website and the current one is just the central role of contests. Today, eYeka offers end-to-end solutions from ideation, curation, validation to amplification, helping marketers to succeed in a competitive and fast-moving world (see our crowdsourcing success stories). To put things into perspective, let us take you back through time and show you how our platform evolved since 2007. Continue reading

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Some Screenshots Of eYeka Before/After Our Website Redesign

eYeka Creative Landing Page BEFORE and AFTERLast year, we presented a new version of eYeka, our responsive website which focused on allowing creative individuals to better showcase their skills and personal stories to brands. While we were very happy with the new design and received a lot of positive feedback about it, we also noticed that there was still room for improvement, particularly when it comes to explaining what eYeka does for creators, brands and agencies. This week, we have released an improved eYeka website, translated in more languages, with an updated user experience and a totally new layout. Here are some screenshots that illustrate how we changed eYeka.com for the better. Continue reading

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How Mondelez Easy Mac Won The Hearts Of Millennials Back

Easy Mac eYeka Banner

In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop in sales. To address these complaints the company brought back the old formulation to give consumers the cheesy, creamy pasta snack they know and love. To re-gain the trust of consumers, the brand needed to communicate this change to their target market in a cutthrough and engaging way. Continue reading

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Watch @FPetavy and @JoelCere Present eYeka’s #CSReport2015 Findings at @CrowdWeek (VIDEOS)

François Pétavy (CEO) and Joël Céré (Insights & Innovation Director) presenting trends identified in "The State of Crowdsourcing in 2015"

François Pétavy (CEO) and Joël Céré (Insights & Innovation Director) presenting at Crowdsourcing Week

In the last months, eYeka presented the findings of the Crowdsourcing Trend Report at Crowdsourcing Week. We have been involved with Crowdsourcing Week since the first days of the series, which has turned into a truly global, inspiring set of events for innovators and marketers alike. In this post, you can watch François Pétavy (CEO) and Joël Céré (Insights & Innovation Director) presenting the « The State of Crowdsourcing in 2015 » results in Geneva and Singapore respectively. Continue reading

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What The Future of Money Will Look Like, Envisioned With eYeka’s Community

Digital Payment Whitepaper ThumbnailFinancial Services are going through a deep transformation, as new technological capabilities are maturing and a number of newcomers emerge (Square, PayPal, Google Check Out, Apple Pay…). How will e-money, mobile wallets or cryptocurrencies change our habits? Will banks be disrupted by these new actors in the future? How do consumers see the future of money? In collaboration with eYeka and Misys, the consulting firm Chappuis Halder & Co (CH&Cie) has just released « To Pay Or Not To Pay, That’s A Digital Question, » a whitepaper that includes prospective ideas and trends from eYeka’s community, which participated in the The Future Money Journey contest. Continue reading

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Join Our « What if My Creative Director Was 25 Years Old? » Talk at #CannesLions2015

eYeka Cannes 2015 speakersBy 2025 Millenials will make-up 75% of the workforce. “Disengaged”, “entitled”, “self-centered”, much have been said about the challenges in engaging them. One thing is for sure: they will shake things up! Take Nirina, a 25 year-old French creator who shot a mini zombie-flick for KLM that drew 1.2M views. He prefers to work alone and shapes the brief according to Youtube’s guidelines instead of the brand’s guidelines. Where does that leave the traditional top-down, “big idea” marketing approach? Continue reading

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