Bust the Myth: “Consumer Insights Must Come From Traditional Research Methods”

Starting from kindergarten, we tell our stories through crayons and finger painting, more than through words, or telling stories. As any qualitative expert knows, the transformative potential lies in what’s beyond the declarative.

At eYeka, we invite global creative consumers to tell their stories through posters, collages, and product designs. They work on eYeka challenges in their own free time, have 4 days to 4 weeks to develop their ideas, and work in their own personal environment. This fosters priceless raw material for eYeka’s strategic planners and researchers to uncover consumer insights through creativity.

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P&G, the Lead FMCG User in Creative Crowdsourcing, Continues to Innovate!


Last week, eYeka released the new edition of The State of Crowdsourcing, which tracks the evolution of creative crowdsourcing across vendors and FMCG companies. In conclusion, 2016 witnessed an accelerated pace of change as crosourcing enters the “Age of Ideation”.

And, for the third successive year, P&G is leading the way among FMCG companies, to smartly leverage creative consumers as part of Learning Plans & upstream exploratory creative development with CMK, Marketing and PRT teams.  Continue reading

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Creative Crowdsourcing Leader eYeka Releases 2017 Industry Report and Welcomes The age of Ideation

One year after celebrating the 10th birthday of crowdsourcing, eYeka publishes the 2017 State of Crowdsourcing report, highlighting the accelerated pace of change of an industry that has entered the “Age of Ideation” and predicting evolutions of creative crowdsourcing in the coming years. Continue reading

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See How Nestlé, Pepsico and Ferrero are Integrating Crowd Creativity into their Agency eco-system

Clients have started asking eYeka to develop TV and online video scripts. The motivations and the contexts vary, but the overwhelming driver is Clients’ desire for choice, diversity and volume. The most common objective is to nourish the Agency brief, in a time and cost efficient manner.

eYeka helps marketers develop Campaign Ideas and refresh existing Campaign Ideas with fresh stories the eYeka way: through a global, open creative contest, at speed and at scale.

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Bust the Myth – « Great Ideas Must Come from The Target Market »

The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.

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Time to Lose the Box! Challenge Conventional Thinking by Co-creating with Global Consumers

 

 

On 15th March, 2017, AMSRS (Australian Market & Social Research Society) invited Francois Petavy, CEO of eYeka to talk about how brands challenge conventional thinking and build competitive advantage through disruptive ideation by co-creating with the collective intelligence of global consumers. Continue reading

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eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating beauty standards. This is rapidly changing with strong individual consumer point of views and ever-evolving expectations from beauty brands. Beauty is moving away from the idea of prescribed beauty to beauty that is open to many more interpretations, ideas and forms. Continue reading

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