Join Our « What if My Creative Director Was 25 Years Old? » Talk at #CannesLions2015

joel cere nirina ragomaharisoa cannes lions 2015

By 2025 Millenials will make-up 75% of the workforce. “Disengaged”, “entitled”, “self-centered”, much have been said about the challenges in engaging them. One thing is for sure: they will shake things up! Take Nirina, a 25 year-old French creator who shot a mini zombie-flick for KLM that drew 1.2M views. He prefers to work alone and shapes the brief according to Youtube’s guidelines instead of the brand’s guidelines. Where does that leave the traditional top-down, “big idea” marketing approach? Continue reading

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This Consumer-Created #MothersDay Video Got Twice More Shares Than The TVC

Friso Gold eYeka Contest Banner

Friso Gold was looking to bring its “to do v. today mums” campaign to life with engaging brand videos to create “talkability” among mothers online around the campaign. Friso Gold launched a competition on eYeka, challenging filmmakers and animators to submit videos that show moms that nothing beats little moments with their children. Continue reading

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How NESCAFÉ Has Revolutionized Its Content Strategy For Millenials

Three of the eight winners of the Nescafé contest (click to see all)

In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ desire for NESCAFÉ.

As part of this strategic marketing initiative, the brand wanted authentic, consumer-created content to connect NESCAFÉ with Millennials on its social channels.

In 2014, NESCAFÉ challenged the eYeka community to submit videos based on “It all starts with a NESCAFÉ,” asking filmmakers to submit stories about what they would start with a NESCAFÉ. Continue reading

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eYeka Will Speak at the « New Frontiers in Food & Drink » Conference in London

New Frontiers in Food and Drink Putting Innovation on a PlateAre you based in the UK or Ireland? Do you work in food & drink and are you looking for some fresh inspiration? Come meet us at New Frontiers in Food & Drink – Putting Innovation on a Plate on Friday 26th June in London. This conference, spearheaded and supported by our sector-leading brands The Grocer, British Baker, Food Manufacture and Meat Trades Journal, will include speaker presentations – including one by our UK-based Global Business Director Julian Coleman – roundtable discussions, breakout sessions and taste testing. Continue reading

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Here Is Our « The State Of Crowdsourcing 2015″ Infographic #CSReport2015

Crowdsourcing Trend Report 2015

Here’s a preview infographic of some findings that we share in eYeka’s « The State of Crowdsourcing 2015″ trend report, which takes a step back to look at the evolution of corporate crowdsourcing since the mid-2000s. We extract some important insights about the state of crowdsourcing, and how it is really used for marketing and innovation across the globe. Download the full trend report here. Continue reading

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How The World’s Biggest Brands & Companies Use Crowdsourcing #CSReport2015

Crowdsourcing Trend Report 2015 Banner

We are happy to unveil our « The State of Crowdsourcing in 2015 » trend report, which we teased about in late 2014. For the first time since the beginning of the crowdsourcing phenomenon, this report takes a (big) step back to look at the evolution of corporate crowdsourcing since the mid-2000s. By analyzing objective data sources spanning over ten years, we extracted some important insights about the state of crowdsourcing, and how it is used for marketing and innovation across the globe. Continue reading

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AIDES and eYeka Win a « Silver » Prize at Grand Prix du Brand Content 2015

eYeka AIDES Grand Prix Brand Content ArgentIn November 2013, one of the leading HIV/AIDS organizations in Europe, AIDES, launched a contest on eYeka to make people change their mind about the female condom: « Create an original and sharable video that portrays female condoms in an appealing and entertaining manner. Your video must show the positive side of female condoms to give people the incentive to try them, » the brief said. Yesterday, the Grand Prix du Brand Content initiative, which is held in Paris to reward the best brand content strategies and to showcase talented creatives in the field, rewarded this campaign with a Silver award in the « Humanitarian work and social causes » category. Continue reading

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