Image via https://twitter.com/klakhani
From July 28th to 30th, Harvard Business School organized the 12th Open and User Innovation Conference, a leading academic conference in which around 200 researchers from various disciplines (innovation, management, marketing, IP right management etc.) met in order to exchange recent research findings and plans related to innovation and crowdsourcing. The community tweeted eagerly about it, but if you don’t feel like going through the 600+ tweets about #OUI2014 to see what has been said, then here’s a post with impressions from the conference. Continue reading
Have you ever wanted to be unbeatable about creative crowdsourcing and its legal aspects? If yes, great! If not, here’s a good opportunity to do so, because it’s all explained in a 26-minute video. Above are the slides of the “Crowdsourcing From A Legal Perspective” webinar, which we broadcasted on Wednesday July 23rd, giving you a brief overview of how it all works. We also have a recording, which is available to all. Continue reading
Yesterday, Panasonic Corporation announced the launch of its latest digital campaign for its ultra-high definition VIERA 4KTV. Panasonic’s innovative advertising campaign features original videos by winners of the Viera 4K contest (Niwina and aceblvd from France & JulianCa from Colombia) which took place on eYeka recently. The best videos were chosen by WIRED Magazine, Panasonic and eYeka.
The above video shows Joël Céré, our Global Insights & Innovation Director, presenting the results of the campaign. So far, famous publications like Adobo, Marketing, Cnet, Mumbrella, Campaign, The Drum and Wired have covered the story, make sure to check them out. Find out more on eYeka’s press release about the campaign.