“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support for concept or product performance to make a real impact.” Continue reading
A calendar strategy allows Brands to participate in national or global conversations that matter to their consumers, while communicating the brand’s voice. On the social web, this emotional approach engages people beyond product attributes & benefits. And, seasonal innovation drives novelty, engagement and purchase in-store.
NESTLÉ FITNESS co-created New Year’s e-cards to encourage women Continue reading
With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to keep up with the times.
Lancôme wants new ways to communicate skin care
Skin care messages & codes have been communicated in the same way for years. They don’t resonate with consumers so much anymore. Lancôme asked Creators how they would communicate both its rational and emotional message and how it could be brought to life in a campaign.
“one utopia, all dystopia” says a poster hang Place de le République, Paris, April 2015.
Why do so many artists and even brands communicate dystopia nowadays?
I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future.
Of course, there are many reasons for people to be afraid of what’s next. The attacks in Belgium, France, USA, Lebanon, Nigeria and those so frequent that happen in Irak and Syria are terrifying and bloodcurdling. As a Parisian I can testify that one of the questions that I heard the most back in November 2015, right after the attacks was “In what kind of world are our children going to live in?” Many parents wonder… the future seems uncertain and frightening. Now it’s the election of the next USA president that seems to crystallize around. Is there a chance that Donald Trump is elected as the next president? Is it going to be really bad? Continue reading
One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we extracted some key trends and insights about the adoption of crowdsourcing by the world’s largest brands, and how it is used for marketing and innovation across the globe.
Today, and 10 years after the birth of eYeka, we are publishing « The State of Crowdsourcing in 2016 » trend report based on an updated dataset and a year’s worth of learnings. Continue reading
Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s why the brand communicates through its « You’re Not You When You’re Hungry » campaign for a number of years now, and it has been quite a success. To give the candy bar’s year-long campaign a creative renaissance, Snickers is asking the eYeka community to invent the next YouTube ad. Continue reading