Our staff in Paris, Singapore, Sydney, Mexico… and our community would like to wish you Merry Christmas. We hope that you will spend good moments with your friends and families, and take some quality time off to start the next year with loads of energy and creativity.
For the nonce, let me share some of the best entries of last year’s “Santa Claus” contest, in which we asked the community to surprise us with beautiful, original, and funny visuals that reveal how Santa can deliver presents to all children in the World on Christmas Eve. I would bet they are the most creative representations of Santa Claus you have ever seen! Continue reading
The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing. To illustrate that fact, we would like to share our top global crowdsourcing campaigns of 2014, where brands asked consumers to get creative and where their input was leveraged in very smart ways. Read it on on AdAge.
A screenshot of the winning video on Coke.TV
Who remembers the Coca-Cola First Times contest on eYeka, in which the brand asked the community to create spots that show people doing things for the first time? We already talked about the second prize winners, a Spanish film crew who brought a 75-year old man to see the sea for the first time in his life. Here’s a post about the first prize winner, a filmmaker from Utah in the United States, Boston McConnaughey (aka dreamcatcher on eYeka), who created a different kind of video called 100 First Times.
Rather than telling the story of one thing, Boston McConnaughey and his team (Renny Grames and Andrew Hancock) planned and carried out 100 different things that they experienced in a 10 day period. In this post, you’ll find out more about Boston, his videos and how he brought it to life. Continue reading
Earlier this year, Oral-B launched the world’s first connected toothbrush to help consumers improve their oral health. The brand sought inspiration for this new product by crowdsourcing ideas on eYeka, asking our community of consumers what a connected electrical toothbrush should offer to change their lives for the better. The outcome of this contest has not only helped Oral-B bring these innovations to market and fuel the brand’s innovation pipeline for the years to come, but it also just earned P&G a German Design Award 2015. Continue reading
Click to access the contest page
It’s World Aids Day 2014 (#WAD2014) today, an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. To celebrate this important day, we are happy to announce that for #WAD2014, one of eYeka’s winning spots of the AIDES contest will be broadcasted on French TV. Continue reading