Here Is Our « The State Of Crowdsourcing 2015″ Infographic #CSReport2015

Crowdsourcing Trend Report 2015

Here’s a preview infographic of some findings that we share in eYeka’s « The State of Crowdsourcing 2015″ trend report, which takes a step back to look at the evolution of corporate crowdsourcing since the mid-2000s. We extract some important insights about the state of crowdsourcing, and how it is really used for marketing and innovation across the globe. Download the full trend report here. Continue reading

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How The World’s Biggest Brands & Companies Use Crowdsourcing #CSReport2015

Crowdsourcing Trend Report 2015 Banner

We are happy to unveil our « The State of Crowdsourcing in 2015 » trend report, which we teased about in late 2014. For the first time since the beginning of the crowdsourcing phenomenon, this report takes a (big) step back to look at the evolution of corporate crowdsourcing since the mid-2000s. By analyzing objective data sources spanning over ten years, we extracted some important insights about the state of crowdsourcing, and how it is used for marketing and innovation across the globe. Continue reading

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AIDES and eYeka Win a « Silver » Prize at Grand Prix du Brand Content 2015

eYeka AIDES Grand Prix Brand Content ArgentIn November 2013, one of the leading HIV/AIDS organizations in Europe, AIDES, launched a contest on eYeka to make people change their mind about the female condom: « Create an original and sharable video that portrays female condoms in an appealing and entertaining manner. Your video must show the positive side of female condoms to give people the incentive to try them, » the brief said. Yesterday, the Grand Prix du Brand Content initiative, which is held in Paris to reward the best brand content strategies and to showcase talented creatives in the field, rewarded this campaign with a Silver award in the « Humanitarian work and social causes » category. Continue reading

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Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts

Three of the eight winners of the Nescafé contest (click to see all)

Three of the eight winners of the Nescafé contest (click to see)

What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell us what you put behind the “It”. Your story can be big or small. It can change your day or your life, » the brief said. The brand received 60 videos from 24 countries across the globe, and loved the diversity of the creative interpretations.

The world’s leading coffee brand has just shared a sweet video about the project, thanking the community for its participation and the high-quality videos that were submitted. Here is the video shared by Nescafé, and a playlist of the best eYeka videos submitted to the contest. Continue reading

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Amazon Dash Hack Allows Consumers to Propose Creative Ideas to Brands

eYeka Amazon DashAmazon revealed the Dash Button (a connected object that allows consumers to directly order popular brands’ products through Amazon) as well as Dash Replenishment Service (enabling connected devices to order physical goods from Amazon when supplies are low). Today, eYeka is launching its own branded Dash Button, a hack of the Amazon Dash Button that allows everyone with ideas to directly share them with the world’s leading brands. Here is how it works, and how to get one. Continue reading

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Meet eYeka Express, Our Crowdsourcing Format For Market Research Professionals

eYeka ExpressMeet eYeka Express, a new crowdsourcing format developed in order to better serve Consumer & Market Insights (CMI) professionals – both within brands, market research and planning departments – who need a fast and affordable crowdsourcing solution for frequent use. eYeka Express builds on our existing creative ideation format that leverages the creative community through crowdsourcing, but the new format is tailored to market research professionals in a number of ways.

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Conférence : Quelles Collaborations Entre Communautés d’Innovation et Entreprises ?

L'affiche de l'évènement (cliquez pour vous inscrire)

L’affiche de l’évènement (cliquez pour vous inscrire)

Et si l’innovation de demain résidait dans les nouvelles formes de collaborations entre les entreprises et les communautés d’innovation ouvertes ?

Le 31 mars 2015, à 19h à l’Ecole des Mines ParisTech, l’association Dauph’Innov du Master MTI organise la 7ème édition de sa conférence annuelle sur l’innovation, en partenariat avec La Mairie de Paris, Le Cercle de l’Innovation de Dauphine, bluenove, Anaxago, KissKissBankBank, eYeka, le NUMA et MakeSense.

Tous les secteurs sont concernés ! Et pourtant, la distance entre les entreprises et ces communautés d’innovation peut sembler importante, avec des intérêts parfois divergents voire contraires.

En créant un échange entre des représentants d’entreprises et des communautés d’innovation ouverte, la conférence ambitionne d’alimenter la réflexion sur l’intérêt de collaborer pour les différentes parties prenantes mais également sur les améliorations à apporter pour créer une vraie dynamique économique autour de ce phénomène. Continue reading

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