See How Coca-Cola, Nestlé and Carlsberg Co-Create to Increase Consumption

 

Do you want to motivate more consumers to consider your brand and drive purchase? Activations can be strategic or tactical in nature, in-store, digital or cross-channel. The winning recipe is always rooted in a powerful insight, fresh creativity, and of course, impeccable implementation.

The eYeka ‘inside” approach to activations, means that the eYeka community of creative consumers provide brands and their agencies with dozens of mini ideas for every brief; visualized, articulated and mapped out. These mini-ideas act as a powerful and fluid creative springboard for the Agency, much like a Tissue Session, to accelerate consumer-centric creative development for activations.   Continue reading

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Standing tall amongst the giants – eYeka at the Marketing Magazine’s AOTY awards 2017

Every year, Marketing Magazine recognizes and celebrates the very best and most effective advertising, digital and market research agencies with the Agency of the Year (AOTY) awards. It’s a glamorous night filled with free-flowing alcohol, delicious food and most importantly the talented people who represent diverse agencies with various capabilities. It’s a fun-filled night for everyone to let their hair down, network and be recognized for their contributions to the industry.

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Bust the Myth: “Consumer Insights Must Come From Traditional Research Methods”

Starting from kindergarten, we tell our stories through crayons and finger painting, more than through words, or telling stories. As any qualitative expert knows, the transformative potential lies in what’s beyond the declarative.

At eYeka, we invite global creative consumers to tell their stories through posters, collages, and product designs. They work on eYeka challenges in their own free time, have 4 days to 4 weeks to develop their ideas, and work in their own personal environment. This fosters priceless raw material for eYeka’s strategic planners and researchers to uncover consumer insights through creativity.

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P&G, the Lead FMCG User in Creative Crowdsourcing, Continues to Innovate!


Last week, eYeka released the new edition of The State of Crowdsourcing, which tracks the evolution of creative crowdsourcing across vendors and FMCG companies. In conclusion, 2016 witnessed an accelerated pace of change as crosourcing enters the “Age of Ideation”.

And, for the third successive year, P&G is leading the way among FMCG companies, to smartly leverage creative consumers as part of Learning Plans & upstream exploratory creative development with CMK, Marketing and PRT teams.  Continue reading

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Creative Crowdsourcing Leader eYeka Releases 2017 Industry Report and Welcomes The age of Ideation

One year after celebrating the 10th birthday of crowdsourcing, eYeka publishes the 2017 State of Crowdsourcing report, highlighting the accelerated pace of change of an industry that has entered the “Age of Ideation” and predicting evolutions of creative crowdsourcing in the coming years. Continue reading

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See How Nestlé, Pepsico and Ferrero are Integrating Crowd Creativity into their Agency eco-system

Clients have started asking eYeka to develop TV and online video scripts. The motivations and the contexts vary, but the overwhelming driver is Clients’ desire for choice, diversity and volume. The most common objective is to nourish the Agency brief, in a time and cost efficient manner.

eYeka helps marketers develop Campaign Ideas and refresh existing Campaign Ideas with fresh stories the eYeka way: through a global, open creative contest, at speed and at scale.

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Bust the Myth – « Great Ideas Must Come from The Target Market »

The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.

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