What Are The Risks Of Using Crowdsourcing?

Click to access Dr. Gebert's Linkedin profile

Click to access Dr. Gebert’s Linkedin profile

How risky is it to use crowdsourcing? What are companies afraid of? What risks are experienced crowdsourcing practitionners aware of and how do they manage it? These questions are being addressed by Dr. Michael Gebert’s thesis, which sought to provide an understanding of the risks associated with crowdsourcing, the potential of the concept to improve business practices and possible strategies that can be used to manage the
identified risks.

His research showed that crowdsourcing’s most salient perceived risk is not external (like the risk of leaking confidential information to the crowd, or not knowing what the crowd will come up with) but internal, and he calls it “turbulence risk.” Here’s a Q&A with Dr. Gebert, one of Germany’s leading crowdsourcing experts and thought leaders. Continue reading


Posted in Research | Tagged , , , | Leave a comment

Here’s How Panasonic Made TV Cool For Youths Again

panasonic eyeka winner

To promote its VIERA 4KTV, an ultra-high definition set with a massive 65-inch screen as the perfect screen to enjoy watching online videos, Panasonic decided to engage with creative people who produce such Youtube videos at the first place. Panasonic connected with creative people from all over the world and invited them to create surprising videos showing how creative moments would be transformed with this big and beautiful canvas for creativity. Continue reading


Posted in Newsletter | Tagged , , , , | Leave a comment

Watch These 11 Videos And Animations Crowdsourced By Brands Recently

Eurostar Metlife Alico Panasonic Viera thumbnails

Do you sometimes wonder what happens with the winners of eYeka video contests? Truth is that the confidentiality settings -which are set by the brands- don’t always allow us to unveil the winning spots until the brands actually use them on their social media channels. That’s part of our legal guarantees to make crowdsourcing fair and safe. But recently, some of eYeka’s winning spots have been used by brands on social media. Here are 11 amazing brand videos created by eYeka community members from France, the United States, Japan, Portugal, Belgium and Colombia. Continue reading


Posted in Clients, Contests | Tagged , , | Leave a comment

Crowdsourcing For A Cause: How Ypioca Found New Ideas To Support Brazilian Communities

In a TED Talk called “Massive-scale online collaboration”, Luis Von Ahn, co-creator of CAPTCHA and Duolingo, opens our eyes about the importance of crowdsourcing to achieve noble outcomes. In the past, humanity built the pyramids of Egypt, the Panama Canal or reached the Moon with the joint effort of many people; today, with the internet and improvements in technology, humanity can accomplish even more ambitious goals. With crowdsourcing platforms, companies and creators can work together to solve big problems for social and environmental purposes.

For brands, it is an opportunity for companies to invest in social projects that will make a difference on peoples´ minds, while for participants, they may feel rewarded to help other people and to engage on causes they really believe in, becoming their advocates to make the world change. At eYeka, we held numerous contests that involved creating solutions for a better world, one of them was the Ypióca’s contest which asked our community what the brand could create to support a social cause in Brazil. Continue reading


Posted in Interviews, Posts by experts | Tagged , , , | Leave a comment

See The Winning Eurostar Spots, Now Amplified Online By Eurostar

From today, Eurostar’s social media channels will start to feature crowdsourced videos that depict authentic stories about the unexpected things people have discovered in one of Eurostar’s destinations. These videos, which were crowdsourced by Eurostar on the leading creative crowdsourcing platform eYeka, encourage travellers to continue to share their stories through hashtags. We’ve embedded the winning videos in this post for you to watch. Continue reading


Posted in Clients, Co-creating companies, Our campaigns | Tagged , , , | Leave a comment

Impressions About Crowdsourcing From #OUI2014 at Harvard Business School

HBS drone picture OUI2014 croppedImage via https://twitter.com/klakhani

From July 28th to 30th, Harvard Business School organized the 12th Open and User Innovation Conference, a leading academic conference in which around 200 researchers from various disciplines (innovation, management, marketing, IP right management etc.) met in order to exchange recent research findings and plans related to innovation and crowdsourcing. The community tweeted eagerly about it, but if you don’t feel like going through the 600+ tweets about #OUI2014 to see what has been said, then here’s a post with impressions from the conference. Continue reading


Posted in Events, Research | Tagged , , , | 1 Comment

Everything About “Crowdsourcing” and “Legal” In Less Than 30 Minutes

Have you ever wanted to be unbeatable about creative crowdsourcing and its legal aspects? If yes, great! If not, here’s a good opportunity to do so, because it’s all explained in a 26-minute video. Above are the slides of the “Crowdsourcing From A Legal Perspective” webinar, which we broadcasted on Wednesday July 23rd, giving you a brief overview of how it all works. We also have a recording, which is available to all. Continue reading


Posted in Legal, Webinars | Tagged , , , , , , | 1 Comment