Creative crowdsourcing is increasingly used by companies to spur their innovation and improve their marketing efforts. Both brands and agencies see it as a valuable source of creative inspiration and content creation. But how does this innovative model work on a legal perspective? Many questions arise, like: Continue reading
At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often through semiotic analysis) to our clients. Over time, this activity also allows us to identify overarching trends, especially when several contests have the same topic, like retail.
We have analyzed 10 retail projects launched on our platform by large FMCG companies to look for innovative and groundbreaking retail ideas, totaling more than 500 ideas generated by consumers. We found the same attachment for a “physical” shopping experience, and something more: the eYeka community gave us their answers about what makes the brick-and-mortar stores hard to remove from our shopping habits. Here are 5 crowdsourced retail trends. Continue reading
How do you get crowdsourcing’s most impactful stories noticed by marketers? The first thing is obviously to have a great online platform, a vibrant creative community and a thriving client base. We do our best to showcase all three of these in our various communication and sales efforts.
But beyond that, as firm believers in content marketing, we believe that there is always a need to communicate about what a company does both online or offline. We already share crowdsourcing success stories on YouTube, we spread crowdsourcing-related content on SlideShare, we go to crowdsourcing conferences, we speak to the media and much more. Here’s an example of our communication efforts in the offline world – that of print media. Look at these print ads that are currently running in worldwide leading marketing publications, and don’t hesitate to tell us what you think about them!
Click to access Dr. Gebert’s Linkedin profile
How risky is it to use crowdsourcing? What are companies afraid of? What risks are experienced crowdsourcing practitionners aware of and how do they manage it? These questions are being addressed by Dr. Michael Gebert’s thesis, which sought to provide an understanding of the risks associated with crowdsourcing, the potential of the concept to improve business practices and possible strategies that can be used to manage the
His research showed that crowdsourcing’s most salient perceived risk is not external (like the risk of leaking confidential information to the crowd, or not knowing what the crowd will come up with) but internal, and he calls it “turbulence risk.” Here’s a Q&A with Dr. Gebert, one of Germany’s leading crowdsourcing experts and thought leaders. Continue reading