A Trend Report Based on Crowdsourced Retail Ideas

From Transaction To Attraction Retail Trend Report

At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often through semiotic analysis) to our clients. Over time, this activity also allows us to identify overarching trends, especially when several contests have the same topic, like retail.

We have analyzed 10 retail projects launched on our platform by large FMCG companies to look for innovative and groundbreaking retail ideas, totaling more than 500 ideas generated by consumers. We found the same attachment for a “physical” shopping experience, and something more: the eYeka community gave us their answers about what makes the brick-and-mortar stores hard to remove from our shopping habits. Here are 5 crowdsourced retail trends. Continue reading


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First Print Ad Campaign Displays Connection Of Brands And Creatives Through Crowdsourcing

The six current versions of our print ads

How do you get crowdsourcing’s most impactful stories noticed by marketers? The first thing is obviously to have a great online platform, a vibrant creative community and a thriving client base. We do our best to showcase all three of these in our various communication and sales efforts.

But beyond that, as firm believers in content marketing, we believe that there is always a need to communicate about what a company does both online or offline. We already share crowdsourcing success stories on YouTube, we spread crowdsourcing-related content on SlideShare, we go to crowdsourcing conferences, we speak to the media and much more. Here’s an example of our communication efforts in the offline world – that of print media. Look at these print ads that are currently running in worldwide leading marketing publications, and don’t hesitate to tell us what you think about them!

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How Eurostar Took Its Brand Storytelling To The Next Level

In October 2013, Eurostar launched its “Stories Are Waiting” campaign, in which the brand shared stories of real people and places in London and Paris through a series of TV adverts. As part of this campaign, the brand also launched a contest on eYeka, asking the global creative community to submit witty and funny videos that tell stories of the unexpected things they have discovered in one of Eurostar’s destinations. Continue reading


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What Are The Risks Of Using Crowdsourcing?

Click to access Dr. Gebert's Linkedin profile

Click to access Dr. Gebert’s Linkedin profile

How risky is it to use crowdsourcing? What are companies afraid of? What risks are experienced crowdsourcing practitionners aware of and how do they manage it? These questions are being addressed by Dr. Michael Gebert’s thesis, which sought to provide an understanding of the risks associated with crowdsourcing, the potential of the concept to improve business practices and possible strategies that can be used to manage the
identified risks.

His research showed that crowdsourcing’s most salient perceived risk is not external (like the risk of leaking confidential information to the crowd, or not knowing what the crowd will come up with) but internal, and he calls it “turbulence risk.” Here’s a Q&A with Dr. Gebert, one of Germany’s leading crowdsourcing experts and thought leaders. Continue reading


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Here’s How Panasonic Made TV Cool For Youths Again

panasonic eyeka winner

To promote its VIERA 4KTV, an ultra-high definition set with a massive 65-inch screen as the perfect screen to enjoy watching online videos, Panasonic decided to engage with creative people who produce such Youtube videos at the first place. Panasonic connected with creative people from all over the world and invited them to create surprising videos showing how creative moments would be transformed with this big and beautiful canvas for creativity. Continue reading


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Watch These 11 Videos And Animations Crowdsourced By Brands Recently

Eurostar Metlife Alico Panasonic Viera thumbnails

Do you sometimes wonder what happens with the winners of eYeka video contests? Truth is that the confidentiality settings -which are set by the brands- don’t always allow us to unveil the winning spots until the brands actually use them on their social media channels. That’s part of our legal guarantees to make crowdsourcing fair and safe. But recently, some of eYeka’s winning spots have been used by brands on social media. Here are 11 amazing brand videos created by eYeka community members from France, the United States, Japan, Portugal, Belgium and Colombia. Continue reading


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Crowdsourcing For A Cause: How Ypioca Found New Ideas To Support Brazilian Communities

In a TED Talk called “Massive-scale online collaboration”, Luis Von Ahn, co-creator of CAPTCHA and Duolingo, opens our eyes about the importance of crowdsourcing to achieve noble outcomes. In the past, humanity built the pyramids of Egypt, the Panama Canal or reached the Moon with the joint effort of many people; today, with the internet and improvements in technology, humanity can accomplish even more ambitious goals. With crowdsourcing platforms, companies and creators can work together to solve big problems for social and environmental purposes.

For brands, it is an opportunity for companies to invest in social projects that will make a difference on peoples´ minds, while for participants, they may feel rewarded to help other people and to engage on causes they really believe in, becoming their advocates to make the world change. At eYeka, we held numerous contests that involved creating solutions for a better world, one of them was the Ypióca’s contest which asked our community what the brand could create to support a social cause in Brazil. Continue reading


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