Consumers are populating YouTube with a staggering 72 hours of video every minute. Many feature their favorite brands. Marketers are starting to notice. What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to the industry? And most importantly, are they of any use to the professional “ideas men”?
Toru Fujii, Senior Creative Director for ADK will share his honest views and experience with crowdsourcing in an enlightening webinar on June 13th, 10AM CEST. Register HERE to attend the live session or to access the recorded webinar afterwards.
About Toru Fujii:
Toru has gained more than 50 creative awards and nominations in local and global festivals including 2 World Medals at New York Festivals, 2 finalists at IBA and was awarded Best Creator for Japan Industrial Advertising. He has been energetically serving on the juries for Cannes Lions Festival of Creativity 2010,the New York Festivals, the MENA Cristal Festival, Singapore Outdoor Advertising Awards and AD STARS.
Are you planning on engaging in creative crowdsourcing by requesting the assistance of a crowdsourcing platform? This article is part of the 3-part article about some of the main legal questions raised by the use of creative crowdsourcing by organizations. In this post, we focus on the diversity of creative contributions that brands can get from the crowd: From raw ideas to polished videos, from consumer creativity to professional work… eYeka can help you navigate the legal implications of this emerging field. 