The World’s Biggest Creative Playground Turns 10 Years Old #eYeka10

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eYeka was founded 10 years ago. Its founders, Gilles Babinet and Franck Perrier had the vision that in the future, everyone would be empowered to make a difference by contributing her or his unique and innovative perspective on the world. Back then, the term « crowdsourcing » had not yet been invented, YouTube was a 1-year old, and Facebook had less than 10 million users. And the Nokia 1600 was the best-selling phone. Continue reading

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eYeka’s @JulianColeman26 Will Speak at « New Frontiers in Food & Drink » in London! #FoodManInnovation

new Frontiers food & drink

Are you based in the UK or Ireland? Do you work in food & drink and are you looking for some fresh inspiration? Come meet us at New Frontiers in Food & Drink on Thursday March 17th in London. This conference, spearheaded and supported by sector-leading brands The Grocer, British Baker, Food Manufacture and Meat Trades Journal, will include speaker presentations – including one by our UK-based Global Business Director Julian Coleman – roundtable discussions, breakout sessions and taste testing. Continue reading

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We Have Spent A Fantastic Year With P&G 💕 Let’s Make 2016 Even Better!

We have spent a fantastic year with P&G

In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative ideas or product innovation ideas, supported by co-creation workshops with key stakeholders. The results are then further refined & produced by the BAL.

Listening to P&G’s Design & CMK teams, we created a lighter ideation model to help inspire agency briefs upstream at scale & speed. In 2015, « eYeka Express » accounted for 1/3 of our projects and fuelled repeat business from brand teams. To illustrate the kind of creative challenges P&G entrusts to the eYeka community, here is a sample of projects from the last 12 months: Continue reading

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What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research

The jury: François Pétavy (CEO of eYeka), Prof. Decuadin (Toulouse University), Prof. Le Nagard (ESSEC Business School), Rector Steyer (Sorbonne University), me, Prof. Lemoine (Sorbonne University), Prof. Morisse (ESSCA School of Management)

The PhD jury: François Pétavy (CEO of eYeka), Prof. Decaudin (Toulouse University), Prof. Le Nagard (ESSEC Business School), Rector Steyer (Sorbonne University), me, Prof. Lemoine (Sorbonne University) and Prof. Morisse (ESSCA School of Management)

On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief or perceived peer pressure. The results of the thesis – the result of a 4-year long collaboration with eYeka and its community – indicates that peoples’ participation in contests depends on many different factors. Continue reading

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Over 330,000 Creatives Wish You A Happy New Year!

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This year, eYeka has helped the world’s leading brands solve their marketing challenges. Among over 200 projects conducted for more than 150 brands, here are some of their testimonials. Continue reading

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This Dating Website « Cheated » On Its Branding, With The Help Of eYeka’s Community

A Google Images search for "Gleeden," showing some of the brand's traditional communication (click to see for yourself)

A Google search for « Gleeden » showing the brand’s communication (click to see for yourself)

Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive audience. To refresh its brand’s communication and find new ways to engage attract people’s attention, Gleeden recently turned to eYeka, and found fresh ideas to spread awareness for its controversial service. Continue reading

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Freedom Or Nightmare? Watch eYeka’s Community’s Videos About Young People Living Alone

Leopalace

Remember the first time you live alone, you were so excited that you were jumping on the sofa? Leopalace21, a leading innovator in apartment rentals in Asia, focuses on strengthening their offer to young people and students who are about to embrace their adult life by moving out from their parents’ house and living alone. In October, 2015, Leopalace21 invited eYeka’s community to share their exciting and joyful stories of living alone. Continue reading

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