Click to see the contest page on eYeka
To find novel and creative ways to communicate what Coca-Cola’s great taste means to consumers, the brand and its advertising agency have partnered with eYeka, the world’s leading creative crowdsourcing platform, asking creative individuals to submit videos as well as print ads to inspire consumers a craving for Coke. The two contests offer €5,000 and €25,000 respectively, and will run until January 2015. Continue reading
At eYeka, we work hard to present our community members with opportunities to grow as creatives. We know time is of the essence and we believe the companion app will help them connect to briefs and questions whenever and wherever they want.
We are happy to present you the first version of eYeka companion app, available both for Android and for iPhone (and the Windows Phone version should follow shortly)! Designed to support our community member’s creative process, our app is the best way for them to get notified when contests and questions are available from leading brands. This is the first version of the app and it is just the beginning of more crowdsourcing innovation! We look forward to your feedback and wish you all the best in our upcoming contests. For more information and images of eYeka’s companion app, read our press release.
Creative crowdsourcing is increasingly used by companies to spur their innovation and improve their marketing efforts. Both brands and agencies see it as a valuable source of creative inspiration and content creation. But how does this innovative model work on a legal perspective? Many questions arise, like: Continue reading
At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often through semiotic analysis) to our clients. Over time, this activity also allows us to identify overarching trends, especially when several contests have the same topic, like retail.
We have analyzed 10 retail projects launched on our platform by large FMCG companies to look for innovative and groundbreaking retail ideas, totaling more than 500 ideas generated by consumers. We found the same attachment for a “physical” shopping experience, and something more: the eYeka community gave us their answers about what makes the brick-and-mortar stores hard to remove from our shopping habits. Here are 5 crowdsourced retail trends. Continue reading
How do you get crowdsourcing’s most impactful stories noticed by marketers? The first thing is obviously to have a great online platform, a vibrant creative community and a thriving client base. We do our best to showcase all three of these in our various communication and sales efforts.
But beyond that, as firm believers in content marketing, we believe that there is always a need to communicate about what a company does both online or offline. We already share crowdsourcing success stories on YouTube, we spread crowdsourcing-related content on SlideShare, we go to crowdsourcing conferences, we speak to the media and much more. Here’s an example of our communication efforts in the offline world – that of print media. Look at these print ads that are currently running in worldwide leading marketing publications, and don’t hesitate to tell us what you think about them!