If you learn faster with images than with words, you will find this case study appealing:
Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: « Energizing refreshment » through videos, animations, illustrations and photographs that could be used in its marketing campaigns worldwide.
In this short video, Leonardo O’ Grady, ASEAN Director of Integrated Marketing Communications for Coca-Cola describes his experience working with eYeka’s community of creative.
In the months ahead, we will be rolling out more of such case studies to encourage marketers to learn about online co-creation and how it can help accelerate innovation and marketing for their brands. After all, who else can explain it better than those who have tried it themselves?
If you are a co-creation fan, help us spread the word by sharing our case study and stay tuned for more…