French TV discusses crowdsourcing, featuring eYeka and Hypios

This week, the French pay-TV channel Canal+ talked about crowdsourcing. Our French friends from Hypios and eYeka were featured in La Nouvelle Edition, a daily talkshow about news, trends and culture. Beyond marketers, this type of TV-program is a great way to introduce for Open Innovation and Co-Creation to a wider public. Here’s a rough transcript:

 

  • First (from 01:00 to 02:13), Canal+ showed eYeka and one of its clients, Danone Waters. The intervewees are François Pétavy (CEO of eYeka) and Christine Jean (Marketing Director at Danone Waters). By launching a contest on eYeka, she sought fresh ideas to inspire the redesign of a water bottle. This redesign process is still in its early stage, so there’s no tangible results yet, but the marketing director acknowledges that the diversity of ideas received provided a boost of fresh creativity for the brand.
  • In the second part (from 02:14 to 04:00), Canal+ features Hypios and one of their solvers. Similarly to InnoCentive in the US, the Paris-based company Hypios operates a platform for scientific competitions. Daniel de Ségovia-Gross (CEO of Hypios) and Xavier Grehant (a winning Solver of a Hypios challenge) explain how Open Innovation works for companies, and what motivates Solvers to participate in this type of challenges.

It’s great to see Co-Creation and Open Innovation (by the means of crowdsourcing) featured in the mainstream media. There is definitely a mindshift in corporate departments, and this innovative way of thinking starts being broadly recognized.

 

« The world is becoming too fast, too complex and too networked for any company to have all the answers »

(Yochain Benkler, author of The Wealth of Nations)

 

« No matter who you are, most of the smartest people work for someone else »

(Bill Joy, co-founder of Sun Microsystems)

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
This entry was posted in About us and tagged , , . Bookmark the permalink.

2 Responses to French TV discusses crowdsourcing, featuring eYeka and Hypios

  1. Luke W says:

    You’re right, more and more it’s been popping up in the mainstream media. Social customer engagement is another field I’m seeing beginning to break through from a huge trend in the online marketing community beginning to attract the mainstream media – there was a feature about it only today in the Guardian. Hopefully this momentum will continue and sweep more and more businesses into the advantages of co-creation. Upwards!

  2. Pingback: Innovation Excellence | Four Marketing Issues to address with Creative Crowdsourcing

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *