This week, the French pay-TV channel Canal+ talked about crowdsourcing. Our French friends from Hypios and eYeka were featured in La Nouvelle Edition, a daily talkshow about news, trends and culture. Beyond marketers, this type of TV-program is a great way to introduce for Open Innovation and Co-Creation to a wider public. Here’s a rough transcript:
- First (from 01:00 to 02:13), Canal+ showed eYeka and one of its clients, Danone Waters. The intervewees are François Pétavy (CEO of eYeka) and Christine Jean (Marketing Director at Danone Waters). By launching a contest on eYeka, she sought fresh ideas to inspire the redesign of a water bottle. This redesign process is still in its early stage, so there’s no tangible results yet, but the marketing director acknowledges that the diversity of ideas received provided a boost of fresh creativity for the brand.
- In the second part (from 02:14 to 04:00), Canal+ features Hypios and one of their solvers. Similarly to InnoCentive in the US, the Paris-based company Hypios operates a platform for scientific competitions. Daniel de Ségovia-Gross (CEO of Hypios) and Xavier Grehant (a winning Solver of a Hypios challenge) explain how Open Innovation works for companies, and what motivates Solvers to participate in this type of challenges.
It’s great to see Co-Creation and Open Innovation (by the means of crowdsourcing) featured in the mainstream media. There is definitely a mindshift in corporate departments, and this innovative way of thinking starts being broadly recognized.
« The world is becoming too fast, too complex and too networked for any company to have all the answers »
(Yochain Benkler, author of The Wealth of Nations)
« No matter who you are, most of the smartest people work for someone else »
(Bill Joy, co-founder of Sun Microsystems)