Picture by Spikes Asia delegate Singpentinkhappy|
We had the privilege to speak at Spikes Asia 2012 in Singapore yesterday with Ishita Sharma, Closeup’s global brand manager and Neil Trinidad, global marketing manager for Pond’s. A great, stimulating talk on how consumers can become a source of brand ideas.
Byravee Lyer from Campaign magazine reports some key highlights which I will summarize with two quotes: Ishita Sharma – « We really wanted to move away from traditional storytelling to story building, ». Neil Trinidad – « These videos gave us access to places where the brand wasn’t even present ».
Full article here.