Unilever brands take the lead in co-creation with eYeka

Picture by Spikes Asia delegate Singpentinkhappy|

We had the privilege to speak at Spikes Asia 2012 in Singapore yesterday with Ishita Sharma, Closeup’s global brand manager and Neil Trinidad, global marketing manager for Pond’s. A great, stimulating talk on how consumers can become a source of brand ideas.

Byravee Lyer from Campaign magazine reports some key highlights which I will summarize with two quotes: Ishita Sharma – « We really wanted to move away from traditional storytelling to story building, ». Neil Trinidad  –  « These videos gave us access to places where the brand wasn’t even present ».

Full article here.

 

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
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