A Co-Creation Webinar for the American Continent, Organized by eYeka on Thursday July 18th, 11:00 AM EDT

eyeka the co-creation communityIn a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global scale directly from consumers, companies like Coca-Cola, Unilever or Bimbo have found a secret weapon to market their brands faster and better without the hurdle of transforming their entire organization into a creative powerhouse.

Companies who choose to involve consumers in their innovation and marketing processes are able to make more relevant product, to bring them to market faster and to communicate better.

portraitThese companies innovate and market WITH consumers, not just FOR consumers. To introduce you to the logic of co-creation with consumers, we invite you to our « Leveraging Online Co-Creation to Reinvent Innovation and Marketing » webinar. I will cover the following topics through real-life examples:

  • What is co-creation and crowdsourcing?
  • What expectations should brands have towards co-creation and collaboration with consumers ?
  • How to engage consumers into co-creation? What are their motivations ?
  • At which stages of the innovation and marketing process is this approach most relevant ?
  • How does this impact organizations, and what are the success factors ?
  • What is the ROI of co-creation for brands and why is it a key for sustainability?

To register for the webinar, click HERE or on the below image:

Click to access the webinar registration page

Click to access the webinar registration page

For those of you who are very keen to discover online co-creation beforehand, we invite you to read our whitepaper Online Co-creation to Accelerate Marketing and Innovation, which has been written by eYeka with renown experts in the field of marketing and innovation. Also, make sure to read some of our latest blog-posts about our awesome community:

What makes eYeka’s Brazilian Community so special

What makes eYeka’s Brazilian Community so special? Click to find out!

What makes eYeka’s Spanish-speaking community special?

What makes eYeka’s Spanish-speaking community special? Click to find out!

We hope to see you around!

About fpetavy

François Pétavy, CEO of eYeka, has been focusing on the convergence between technology, marketing and content for more than 13 years. Before joining eYeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François’ past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.
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