Hyundai’s creative agency, Innocean, was looking to bring to life its global brand campaign “Live Brilliant” with fresh creative expressions that show that a car can create special experiences beyond transportation. We challenged the eYeka community to tell us an original, unique and engaging story where people have a brilliant, memorable experience with a car. Creators could submit either print ads or videos, and in 5 weeks, we received 233 entries from 43 countries.
The winning print ad, designed by an Italian creator nicknamed Oceanomare, talks about “personal mobile inspiration” and depicts a man sitting in his Hyundai, stopping by a majestic tree who decides to draw a tree house on the car window to complement it. This idea inspired Innocean to create a series of ads which are currently running globally in airline and railway magazines as well as global publications such as The Economist. Each print ad states: “This ad was inspired by ideas that consumers shared for the Hyundai co-creation contest at eYeka.”