Our Newsletter of April 2014 – Introducing Pop Tops To Moms As Fun Refreshment

pop tops banner

Pop Tops, an Australian fruit juice drink with an iconic on-the-go packaging was looking for a visual way to communicate that its drink is more permissible, fun and adventurous through a single creative that would appeal to both parents and their children. We challenged our community to create bright, simple and playful print ads with catchy taglines to convince moms that Pop Tops is a fun refreshment for their kids and brings happiness wherever they go.

In 3 weeks we received 118 ideas from 24 countries. The winning ad, designed by a Belgian creator, was used by Pop Tops to inspire its creative agency, Tribe Marketing, to create a print ad campaign starting in December 2013. It appeared in several food magazines such as Taste Magazine and Super Food Ideas, as well as posters in retail stores like Shopalites and the Warringah mall.

Read the March newsletter HERE

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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