As a sign that crowdsourcing has definitely entered the creative industry’s mainstream agenda, eYeka will be an official sponsor at the Cannes Lions International Festival of Creativity 2014. We will be sponsoring the Young Cyber Lions Competition, which will challenge teams to create an integrated social media campaign, and speaking at the Jim Stengel Young Marketers Academy, a week-long course for young professionals that addresses the importance of creativity in communications. If you happen to be in Cannes between June 15th and 21st, you also can get in touch with us using the #eYecannes hashtag.
eYeka will sponsor the Young Lions Competition…
The 2014 Young Lions Cyber Competition provides a space for advertising professionals up to 28 years old to showcase their talent. The participating teams, comprising an art director and copywriter, will be challenged to work on a brief under time pressure (24 hours only) and deliver a creative solution in the form of an integrated social media campaign, to be judged by experts at the Festival.
As a sponsor, eYeka will be providing guidance and mentoring to help the participants understand and adopt the latest best practices in social media and crowdsourcing to deliver campaigns that respond to the brief in the most creative and effective manner. We are honoured to be among a prestigious list of sponsors:
…and be speaking at The Young Marketers Academy
In addition to this sponsorship François Pétavy, CEO of eYeka and Joël Céré, Global Director of Insights and Innovation, will conduct a workshop at the Jim Stengel Young Marketers Academy, a week-long course for young professionals working for client marketer companies. Held during Cannes Lions, it addresses the importance of creativity in communication and provides a bigger picture of a marketer’s role.
François and Joël will be speaking on the topic of “Creating a sustainable creative advantage with consumers’ ideas.” They will talk about how consumer co-creation, when embedded into an organization can create the next marketing and communication breakthroughs. The session will take place on Friday 20th of June at 9:30AM.
Get in touch with us!
As François and Joël will be in Cannes all week, meeting brands, agencies, journalists and creatives, we also eagerly invite YOU to get in touch with them. How? The easiest is probably to reach out through social media:
— eYeka (@eYeka) June 13, 2014
Use the #eYecannes hasthag, or any other eYeka-related Twitter handle, to get in touch. If you want to meet François and Joël, feel free to send them a tweet directly. If you want any more information about eYeka, we will answer from our HQ in Paris. Oh, and one last thing: make sure to check the festival programs, you will likely see one of these. Who said a crowd can’t be creative?