Three eYeka Creators Fetaured in Panasonic’s Latest Campaign

Yesterday, Panasonic Corporation announced the launch of its latest digital campaign for its ultra-high definition VIERA 4KTV. Panasonic’s innovative advertising campaign features original videos by winners of the Viera 4K contest (Niwina and aceblvd from France & JulianCa from Colombia) which took place on eYeka recently. The best videos were chosen by WIRED Magazine, Panasonic and eYeka.

The above video shows Joël Céré, our Global Insights & Innovation Director, presenting the results of the campaign. So far, famous publications like Adobo, Marketing, Cnet, Mumbrella, Campaign, The Drum and Wired have covered the story, make sure to check them out. Find out more on eYeka’s press release about the campaign.

 

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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