Yesterday, Panasonic Corporation announced the launch of its latest digital campaign for its ultra-high definition VIERA 4KTV. Panasonic’s innovative advertising campaign features original videos by winners of the Viera 4K contest (Niwina and aceblvd from France & JulianCa from Colombia) which took place on eYeka recently. The best videos were chosen by WIRED Magazine, Panasonic and eYeka.
The above video shows Joël Céré, our Global Insights & Innovation Director, presenting the results of the campaign. So far, famous publications like Adobo, Marketing, Cnet, Mumbrella, Campaign, The Drum and Wired have covered the story, make sure to check them out. Find out more on eYeka’s press release about the campaign.