Eric Favreau, eYeka’s Head Of Legal, Will Host A Breakfast Session On October 24th

crowdsourcing creative perspective eric favreau singapore

Creative crowdsourcing is increasingly used by companies to spur their innovation and improve their marketing efforts. Both brands and agencies see it as a valuable source of creative inspiration and content creation. But how does this innovative model work on a legal perspective? Many questions arise, like:

Image by flickr.com/yannigroth (click to access)

  • Do creators who participate give up the IP rights on their entries?
  • How can the crowdsourcing platform help brands and creators handle the transfer of IP rights?
  • How does the crowdsourcing platform manage participation by underage creators?
  • And many others…

In order to provide some answers, eYeka is organizing a breakfast session on Friday October 24th, starting at 9:00AM at our Singapore office, at 24 Duxton Road in the charming district of China Town.

Eric Favreau, eYeka’s Head of Legal and thus one of the (very) few to be knowledgeable about creative crowdsourcing from a legal perspective, will make a short and snappy presentation about how crowdsourcing work for brands, agencies and creatives alike, and will be available to answer any questions you might have.

We are looking forward to seeing you there!

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
This entry was posted in Events, Legal and tagged , , . Bookmark the permalink.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *