Want To Get More Of Your 2015 Marketing Budget? Think Crowdsourcing!

francois petavy 2013Dear all,

Many of us need to plan for more with less in 2015, and I believe we can help.

Millennials already spend the majority of their media time on digital devices and it is no surprise 56% of marketers believe their digital marketing spend will overtake traditional media in the next two years. So, developing a robust video content strategy that privileges engagement, shareability and relevance is especially attractive to marketers.

In the social space, brands need to be « always-on » beyond the traditional campaign-based model, and this requires volumes of fresh & authentic content. For most brands, this also means having to leverage alternative, savvy, cost-efficient production models.

Crowdsourcing can help marketers produce quality, on-brand & digital native video content while working within their 2015 budget constraints. And many leading brands are already doing just this.

The eYeka team would be keen to help you achieve your KPIs in this area. If you would like to learn more, just reply to this post, and we’ll reach out to you shortly.

Best regards,

François Pétavy
CEO, eYeka

About fpetavy

François Pétavy, CEO of eYeka, has been focusing on the convergence between technology, marketing and content for more than 13 years. Before joining eYeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François’ past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.
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