An Interview With The Winner Of Coca-Cola’s “First Times” Video Contest, Boston McConnaughey

A screenshot of the winning video on Coke.TV

A screenshot of the winning video on Coke.TV

Who remembers the Coca-Cola First Times contest on eYeka, in which the brand asked the community to create spots that show people doing things for the first time? We already talked about the second prize winners, a Spanish film crew who brought a 75-year old man to see the sea for the first time in his life. Here’s a post about the first prize winner, a filmmaker from Utah in the United States, Boston McConnaughey (aka dreamcatcher on eYeka), who created a different kind of video called 100 First Times.

Rather than telling the story of one thing, Boston McConnaughey and his team (Renny Grames and Andrew Hancock) planned and carried out 100 different things that they experienced in a 10 day period. In this post, you’ll find out more about Boston, his videos and how he brought it to life.

Hello Boston, could you briefly present yourself?

My name is Boston McConnaughey I’m a director for the company FreakinRad.  We make fun and really kinetic moving advertising and film work. I grew up in Massachusetts on the south shore, and moved out west to Utah for a number of years for film school.

I’ve created dozens of viral videos and advertisements for companies over the years, but the biggest brand names I’ve ever had the privilege of producing content for to date has come through eYeka, like Coca-Cola and other big brands.

Why did you participate in that contest?

There seems to be a growing trend in advertising that rather than look to a small group of people for creativity companies want to open that to the entire web. It gives a greater chance to find something that can really speak to the here and now. When I found out that Coca-Cola was doing just that, and as a creative I had the opportunity to produce content for them, I naturally had to jump at the chance.

When I found out that Coca-Cola was launching this contest, meaning that as a creative I had the opportunity to produce content for them, I jumped at the chance

How did you come up with the idea?

The prompt was « First Times, » showing yourself doing something you’ve never done before. So, we started drawing up a list of things we could do.  After a while of arguing what would be the most fun, we thought, « How many of these could we do in the next 10 days? » There were 12 days until the official contest deadline, so needless to say we really got busy! We basically went through about 3 edits before submitting.

There were 12 days until the official contest deadline, so needless to say we really got busy!

Since they were looking for more of a « film » we didn’t cut it too short. But we have since revised and made a shorter version for the web. The main thing that changed was having more visual cues and titles explaining and listing all of the 100 activities the we were doing for « the first time. »

What did you do when you found out that you won?

Once we got the email that we won, I called just about everyone I knew. About the prize money, some of it was saved, but the majority went into further contests, equipment and things to keep making commercials and movies. Making fun content like this one is something I plan on doing for a long time, so every penny made is a penny we can put towards the future of our company.

Making fun content like this is something I plan on doing for a long time.

Thanks Boston! Let’s have a look at your winning spot:

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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