The Top 10 Crowdsourcing Campaigns of 2014

top 10 crowdsourcing campaigns 2014 by eyeka

The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing. To illustrate that fact, we would like to share our top global crowdsourcing campaigns of 2014, where brands asked consumers to get creative and where their input was leveraged in very smart ways. Read it on on AdAge.

 

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.
This entry was posted in Advertising, Co-creating companies, Crowdsourcing and tagged , , , . Bookmark the permalink.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *