Amazon Dash Hack Allows Consumers to Propose Creative Ideas to Brands

eYeka Amazon DashAmazon revealed the Dash Button (a connected object that allows consumers to directly order popular brands’ products through Amazon) as well as Dash Replenishment Service (enabling connected devices to order physical goods from Amazon when supplies are low). Today, eYeka is launching its own branded Dash Button, a hack of the Amazon Dash Button that allows everyone with ideas to directly share them with the world’s leading brands. Here is how it works, and how to get one.

At eYeka, we have launched over 750 contests on our platform, on which brands ask consumers for creative ideas on how to innovate and market their products better. We have helped Oral-B bring the connected toothbrush to market and we came up with breakthrough ideas to reinvent instant coffee for Nescafé, for example. But launching contests on eYeka.com is not the only way to allow brands to improve their products and advertising campaigns. We have hacked the Amazon Dash Button to allow consumers to propose their ideas to brands anywhere, anytime.

We have hacked the Amazon Dash Button to allow consumers to propose their ideas to brands anywhere, anytime.

eYeka Amazon Dash ButtonUsing the buttons « record » function, consumers with ideas will be able to record a 10-second message by pushing the button to describe their idea to improve the product they are currently using. Connected to eYeka’s Companion App, consumers will then be able to select the brand they want to send their idea to (they will have choice of over 300 brands with whom eYeka has already worked) and eYeka will send the idea directly to the executive brand manager.

Connected the eYeka app, consumers can send their ideas to any of the company’s client brands.

The eYeka Dash Button can be stuck anywhere with a magnetic or adhesive strip that’s on the back of the object, and it can be carried around thanks to the strap that we will provide to the lucky owners. It is seen as a perfect complement to eYeka’s existing products, because it makes the connection between creative individuals and brands easier than ever before.

eYeka-Amazon-Dash-Button-Laundry

The eYeka Dash Button can be stuck anywhere with a magnetic or adhesive strip

« On July 1st 1941, the first paid TV commercial was aired in the USA. Since then, marketing has mostly been top-down, a one-way street from brands to consumers. We have build this to let consumers engage brands directly. The eYeka Dash Button, which was developped in a record time by our product engineers, is a great addition to our existing solutions to connect consumers and brands to co-create better products together, » says Nicolas Borgis, Global VP of Product at eYeka.

To get the eYeka Dash Button, you can comment below or get in touch with eYeka, and we will send you one of 1,000 early eYeka Dash Buttons.

Update from April 27th 2015: April’s Fool’s! eYeka’s version of the DASH button is not as ready yet, it was an April Fool’s, but maybe we will get there in a few years. Stay tuned…

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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