85% of the Top 100 Global Brands Use Crowdsourcing – Here’s How

The State of Crowdsourcing 2015 Trend Report

For the first time since 2006, a report takes a step back to look at the evolution of  crowdsourcing over time and help you see clearly. The « State of Crowdsourcing 2015 » trend report uses objective data spanning activity from over 10 years to extract important insights about the state of crowdsourcing, and how it is used for marketing and innovation.

Key findings of this report include:

  • FMCG companies increased crowdsourcing usage by 48% in 2014 compared to 2013.
  • The Best Global Brands are three times more likely to use crowdsourcing platforms than websites and social media,
  • Between 2013 and 2014, idea crowdsourcing has increased by 145%,
  • 85% of the 2014 Best Global Brands have used crowdsourcing in the last 10 years.

Crowdsourcing Usage Over Time

Prefaced by Jeremiah Owyang, founder of Crowd Companies™ and well-known observer of the collaborative economy, the report is available for download for everyone on eYeka’s website. Its findings have been picked up and shared on well-known publications such as B&T, Marketing Mag, The Economic Times or Forbes.

How do major brands and agencies use it? Who uses it most, and what for?

Download « The State of Crowdsourcing 2015 »

Also feel free to join the discussion using #CSReport2015 on Twitter.

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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