Think Of The Value Crowdsourcing Brings To MONDELEZ Brands

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Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.

eYeka can help you to produce a large volume of fresh videos to support your 2016 digital campaigns and your always-on social strategy. You’ll have a library of content to start & pursue the conversation with your audience. eYeka has recently worked with EASY MAC in Australia to win the hearts of Millennials back:

Are you looking for new ways of visualizing a benefit, a distinctive product attribute, or to position your brand in novel yet relevant ways? The eYeka community is also a great resource for creative exploration to fast generate dozens of creative ideas. Discover how MINI OREO explored new communication territories with eYeka:

Tired of inputting the same product innovation ideas into your pipeline to get similar output? Maybe it’s time to plan for fresh, external perspectives? CADBURY and JELL-O have partnered with eYeka for such projects in the last years.

Click to see all projects MONDELEZ brands and eYeka have worked on together

Essentially, eYeka enables brand marketers to work with the most creative of consumers to produce social content and generate communication ideas or product innovation. We believe in the complementarity of the naïve intelligence of the crowd and the insider expertise of MONDELEZ and its partners. This is what helps leading brands to bring breakthrough in today’s competitive landscape!

We believe in the complementarity of the crowd and the insider expertise of MONDELEZ & its partners.

Matthieu JacominIf you would like to learn more, bounce off some ideas for creative challenges with us, just reply to this post, send me an email, and I’ll reach out to you shortly.

Thanks a lot!

Matthieu JACOMIN

MONDELEZ Global Business Director

About Matthieu Jacomin

As Director for Australia and New Zealand, Matthieu has opened and run 2 eYeka offices in Sydney and Auckland since he joined the company in 2011. His main focus is the development of strategic partnerships with advertisers, agencies and publishers. Prior to this role, Matthieu served as Senior Business Manager at SearchWords Australia and as Junior Business Manager at SONY. He holds a Master Degree in Marketing and Communication from Kedge Business School. You can follow or contact Matthieu on @MattJacomin.
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