Think Of The Value Crowdsourcing Brings To PEPSICO Brands

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What would happen if a community of over 330,000 creatives worked on your brand’s challenges in late 2015 or throughout 2016? As you build your innovation pipeline or seek to create consumer-centric communications, think about the value of crowdsourcing.

Do you need fresh ideas to populate your next innovation pipeline? Recently, in consumer testing, DORITO’S concepts created by eYeka demonstrated a stronger performance than ideas generated through traditional means. We have also ran multiple innovation contests for LAY’S, CHEETOS or MOUNTAIN DEW, allowing us to propose innovation ideas expressed by consumers and based on solid demand spaces. eYeka’s community is a true champion in product innovation!

eYeka Doritos Innovation Contest Results PageOr are you looking for new ways of visualizing a product benefit, a distinctive name, or communication concepts in relevant ways to nurture your creative partners? The eYeka community is also a great resource for creative explorations and strategic thinking to generate dozens of ideas at speed, at scale, and cost efficiently. We ran such projects for QUAKER.

Also, to touch people online today, you need compelling, relevant content that speak to people’s interest, not ads! Brands need to sustain an « always-on » conversation, as opposed to the handful of pieces of creative work that was required by traditional media. PEPSICO brands have understood that, and brands like DORITOS, PEPSI and GATORADE have crowdsourced engaging content on eYeka.

Click to see all projects PEPSICO brands and eYeka have worked on togetherEssentially, eYeka enables brand marketers to work with consumers, not just for them. Whether it is about consumer-facing social content, creative ideation or product innovation, we believe that crowd magic happens when we join forces between the naïve intelligence of the crowd and the insider expertise of PEPSICO and its partners. This adds value to big brands in today’s competitive landscape.

We would be keen to help you achieve your KPIs in these areas. If you would like to learn more, bounce off some ideas for creative challenges with us, just reply to this email, and we’ll reach out to you shortly. Thank you!

The eYeka team!

About Sara Crespo

As Global Business Director for Americas at eYeka, Sara has opened and run the eYeka office in México and runs the Brazil office since joining the company in 2013. Her main focus is on the growth of her clients brands. eYeka has partnerships in the region with leading research agencies, media agencies & brands. Prior to this role, Sara served as Global Marketing Innovation for Grupo Bimbo and as Senior Ragional Consultant and Strategic Planner at advertising agencies such as Y&R, DDB and media agency GroupM. You can follow or contact Sara on Twitter: @SarCre
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