ADK’s @MasayaHaraguchi About Collaborating With Consumers

"Jakura" by French creator Cedricabt, winner of the "Stand for Japan" contest on eYeka

« Jakura » by French creator Cedricabt, was a winner of the « Stand for Japan » contest on eYeka

Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community to create more relevant and impactful marketing. We’ve even shown off at ad:tech in Tokyo.

Today, in a blog post published on Medium, ADK’s Department and Business Development Director, Masaya Haraguchi, shares challenges of Japan’s agencies, writes about innovation in the advertising industry, and provides impressions about working with eYeka: « 10 years ago, it would have been very difficult for senior people like me to be [on the edge of] marketing, » he says. « [But] right now […] senior people can work with young talented guys with […] skills and open-minded attitude. »

Read more: Why Asian Agencies Fail To Attract Creative Talent, And What We Can Do About It.

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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