We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!

We have spent a fantastic year with P&G

In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative ideas or product innovation ideas, supported by co-creation workshops with key stakeholders. The results are then further refined & produced by the BAL.

Listening to P&G’s Design & CMK teams, we created a lighter ideation model to help inspire agency briefs upstream at scale & speed. In 2015, « eYeka Express » accounted for 1/3 of our projects and fuelled repeat business from brand teams. To illustrate the kind of creative challenges P&G entrusts to the eYeka community, here is a sample of projects from the last 12 months:

February 2015
Reinvent the delivery system, sampling & FMOT to make HUGO more appealling to Gen Z consumers:

Hugo_February

March 2015

Help Ariel find small or big slice-of-life moments where clean matters:

Ariel_March

April 2015

Convince women in China that SK-II is the best skincare brand for them:

SK-II china_April

May 2015
Crowdstorm fresh & creative executions to communicate Downy/Lenor’s malodor protection benefit:

DownyMay

June 2015
Introduce Vicks Z as the natural and efficient remedy to sleep like a baby & wake up refreshed:

Vicks_June

July 2015
Develop a simple, iconic visual that communicates the superiority of the Gillette MACH3 system razor:

Gillete_July

August 2015

Convince Australian moms that a morning glass full of Meta can keep them active & healthy to face the day:

Meta Morning_August

September 2015
Break away from haircare advertising clichés & convince young girls in Tokyo that Pantene Summer Treatment is a must have:

Pantene_September

October 2015
Crowdstorm creative & convincing executions to communicate Downy/Lenor’s in-wear crease control benefit:

DownyLenor_May

November 2015

Convince Millennials that Head & Shoulders is their preferred choice through summer & winter for effective dandruff removal:

H&S_November

December 2015

Help make Febreze inspiring & relevant to Korean Homemakers:

Febreze_December

January 2016

Crowdstorm creative & intuitive executions to communicate Alway’s odor neutralization benefit:

always discreet banner

We hope 2016 will provide more opportunities to work together!

LET’S DISCUSS!

2016-small-v3

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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