10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016

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One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we extracted some key trends and insights about the adoption of crowdsourcing by the world’s largest brands, and how it is used for marketing and innovation across the globe.

Today, and 10 years after the birth of eYeka, we are publishing « The State of Crowdsourcing in 2016 » trend report based on an updated dataset and a year’s worth of learnings.

Here are some of the questions the report addresses:

  • How fast are companies adopting creative crowdsourcing, and which sectors are the most intense users?
  • What do brands and companies source from the crowd, and for which applications?
  • What are the most recent evolutions and trends?
  • Where is the industry going?

The report also illustrates some of the most recent applications of creative crowdsourcing, as well as important milestones that marked the last year. One of the most symbolic being the last edition of Doritos’ “Crash The Super Bowl” video contest, which came to an end after its 10th installment.

Some of the highlights of the report:

  • The FMCG sector clearly confirm its leadership in leveraging creative crowdsourcing
  • Brands already using crowdsourcing increased their usage of crowdsourcing by 30% in 2015 vs. 2014
  • Ideation (i.e. crowdsourcing for ideas) is the fastest-growing application of creative crowdsourcing amongst the largest FMCGs

For a glimpse of the report, here is an infographic on Slideshare:

For more insights, download the full report on our website and join our conversation with #CSReport2016!

About Yaoqi Lai

Yaoqi works as a Junior Strategic Planner and Marketing Strategist at eYeka, where she helps us spreading the message about crowdsourcing and creativity. Yaoqi is also a Masters student studying International Business at Grenoble Graduate School of Business. She is passionate about branding, marketing and design.
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