Leveraging Calendar Holidays to bring to life a Brand’s Voice

A calendar strategy allows Brands to participate in national or global conversations that matter to their consumers, while communicating the brand’s voice. On the social web, this emotional approach engages people beyond product attributes & benefits. And, seasonal innovation drives novelty, engagement and purchase in-store.

1

NESTLÉ FITNESS co-created New Year’s e-cards to encourage women

Women juggle between work, family, friends while trying to be and look their best. Like men, they often indulge a bit more during the end of year holidays. NESTLÉ FITNESS and the eYeka community co-created a gallery of e-cards for women to send their friends words of encouragement for the New Year.

2

NIDO curated acts of love to celebrate Moms

Children are well behaved on Mother’s Day, but NIDO believes everyday should be Mother’s Day. To share its brand vision, NIDO challenged the eYeka community to celebrate children’s spontaneous little acts of love for Mom every day, starting on Mother’s Day, through an emotionally engaging authentic video.

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SweeTARTS, the misfit candy, innovates for Valentine’s Day

SweeTARTs, joltingly bold and sweet, asked the eYeka community to innovate seasonal product ideas for Valentine’s Day with this special brand spirit in mind. It asked for new shapes, formats, flavors, and rituals to reshape the whole experience, to celebrate a uniquely SweeTARTs Valentine’s Day!

Brands have communicated around Christmas, New Years’, Valentine’s and Mother’s Day for years, but it can be hard for brands to cut through the holiday clutter. What about leveraging micro holidays that are equally meaningful to consumers, but cheaper & eaiser to own? Think of what your brand could contribute on Grandparent’s Day, Single’s Day, or even the International Day of Happiness?

Click below to take your first step towards co-creating with the creative crowd!

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About Yaoqi Lai

Yaoqi works as a Junior Strategic Planner and Marketing Strategist at eYeka, where she helps us spreading the message about crowdsourcing and creativity. She is passionate about branding, marketing and design.
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