Author Archives: fpetavy

About fpetavy

François Pétavy, CEO of eYeka, has been focusing on the convergence between technology, marketing and content for more than 13 years. Before joining eYeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François’ past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.

PepsiCo Marketers, Need Fresh Ideas For This Year’s PSP?

Do you need breakthrough innovation ideas for your PSP and/or AOP? We know that this time of the year is a busy period, and our community can bring in some actionable and fresh creativity! In recent years, the eYeka community … Continue reading

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The World’s Biggest Creative Playground Turns 10 Years Old #eYeka10

eYeka was founded 10 years ago. Its founders, Gilles Babinet and Franck Perrier had the vision that in the future, everyone would be empowered to make a difference by contributing her or his unique and innovative perspective on the world. … Continue reading

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Some Of The Creations We Will Send To Charlie Hebdo, On Behalf Of The eYeka Community

Dear all,  a few weeks ago, in the wake of the tragic events in Paris, we invited you to creatively express your sympathy to the victims of Charlie Hebdo and your resolve to stand for freedom of speech. We have … Continue reading

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We Believe In Freedom Of Speech, Tolerance And Openness To Other Cultures #JeSuisCharlie

The January 7 events in Paris have been a shock for all of us. As a creative community, we believe in the values of freedom of speech, self-expression, tolerance and openness to other cultures, and we couldn’t be more revolted … Continue reading

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Season’s Greetings from eYeka And My Top 10 Crowdsourced Campaigns of 2014

Dear eYeka friends, As 2014 is coming to a close, this is the time to step back. As you know, we are passionate about crowdsourcing and co-creation at eYeka. And what a year it will have been! The world’s biggest … Continue reading

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Probably The Most Creative Representations of Santa Claus You Have Ever Seen

Our staff in Paris, Singapore, Sydney, Mexico… and our community would like to wish you Merry Christmas. We hope that you will spend good moments with your friends and families, and take some quality time off to start the next … Continue reading

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Oral-B’s Connected Toothbrush Wins German Design Award

Earlier this year, Oral-B launched the world’s first connected toothbrush to help consumers improve their oral health. The brand sought inspiration for this new product by crowdsourcing ideas on eYeka, asking our community of consumers what a connected electrical toothbrush … Continue reading

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