Author Archives: George Cohta

About George Cohta

George Cohta, President and CEO of iglobe Inc. is a Communication Designer, Social Media Concierge, Digital Curator, Gamification Evangelist, Generalist, and Associate of the incorporated association of data scientist in Japan. You can find his LinkedIn profile on http://www.linkedin.com/in/georgecohta

Beyond the Present Border: Crossing the Chasm – Guest Post by @GeorgeCohta

In 1991, the management consultant Geoffrey A. Moore wrote a book titled “Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.” It has become a must-read book for bringing cutting-edge products to progressively larger markets and it is … Continue reading

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Co-creation: Meet Your Next Phase – Guest Post by @GeorgeCohta

As you know, the term of co-creation was popularized by scholars C.K. Prahalad and Venkat Ramaswamy in their book “The Future of Competition: Co-Creating Unique Value With Customers” published in 2004. We have all heard about the wisdom of crowds, … Continue reading

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« What Gamification Really Means, » – Guest Post from @GeorgeCohta

Research firm Gartner projects that by 2014, 70% of 2,000 global organizations will depend on gamified applications for employee performance, health care, marketing, and training, and that 50% of corporate innovation will be gamified, with American corporations spending several billion … Continue reading

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