Author Archives: indre
As one of the most recognized and established logos in the world, the Lacoste Crocodile is instantly recognizable to millions of people around the globe. However, Lacoste decided that it was time to evolve their iconic Croc to keep it contemporary.
Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they discover positive aspects from integrating the client in … Continue reading
« We have to be able to think of people outside as the part of our system rather than customers or complainers« , says Paul Sloane, one of the greatest speakers on innovation today. eYeka interviewed Paul, who has recently published « A … Continue reading
Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC … Continue reading
Involving consumers in value creation process is not just a trend. Collaborative innovation, co-creation, co-design are becoming natural to the most innovative companies. Therefore, even the collaboration with consumers is growing, notalways the reasons remain clear. Why do companies need … Continue reading