Author Archives: joelcere

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.

eYeka Creators Rock Cannes Lions 2015

eYeka had the privilege to speak at the prestigious Cannes Lions Festival of Creativity today. Our session » What if your creative director was 25 years old? » was designed to spur agencies and marketers to open up their mind, and their model … Continue reading

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The Top 10 Crowdsourcing Campaigns of 2014

The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing. To illustrate that fact, we would like to share our top global crowdsourcing campaigns … Continue reading

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New eYeka Platform To Help Brands, Agencies Discover Hidden Creative Talents

We have just rolled out a totally redesigned website with a heavy focus on the creative individuals who form our global community and the human stories behind crowdsourcing projects. Check it out at www.eyeka.com The new homepage features some of … Continue reading

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Why crowdsourcing can solve the ‘always-on’ conundrum.

Reckitt Benckiser’s US CMO said recently in an interview to Forbes: « When you are on Facebook, your competitive set is actually not the Unilevers or the Procters of the world, but your uncle’s vacation, your sister’s new baby and all … Continue reading

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eYeka & Simplicity Partner to Turn Santiago, Chile Into a Latam Crowdsourcing Capital

eYeka has officially launched in Chile through a partnership with communication agency Simplicity. Eduardo Bertrán, founder of Simplicity and Francois Petavy, CEO of eYeka, presented the platform and different success stories from Asia, Europe, Oceania, and North America to a … Continue reading

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KLM’s Halloween Special Powered By eYeka

In our recent white paper on video content marketing we talked about the importance of creating content, as opposed to advertising, to make your message more likely to be seen and shared online. Earlier this year, KLM challenged our community to … Continue reading

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What Is The ROI Of Crowdsourcing? eYeka First To Demonstrate How Crowdsourcing Increases Return-On-Marketing-Investment Through Case Studies

Pick one of you favorite consumer brands and chances are that the product you bought or the advertising campaign you watched has been developed with creative input from consumers. In fact, 72 of the World’s biggest brands are already co-creating … Continue reading

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