Author Archives: Julie Rozek

About Julie Rozek

Julie is a Global Business Director at eYeka who specializes in FMCG. She has 20 years experience leading global brands at Ogilvy, Publicis and others. She is passionate about brands, fresh creative thinking and communications with a strong brand voice. She is also fascinated about how Millennials are changing our world. So, in 2012 Julie joined eYeka, a front-runner in the young crowdsourcing industry. She firmly believes eYeka's capabilities can help brands better connect with consumers AND nourish their brand values, at scale. She holds a B.A. from Colgate University, a M.A. from Johns Hopkins SAIS, and a MS in Marketing Communications from ESCP Europe.

These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales

Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of … Continue reading

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Think Of The Value Crowdsourcing Brings To Reckitt-Benckiser Brands

None of us can do everything, all the time… Why not ask a global community of over 330,000 creative individuals to work on your Powerbrand’s product innovation challenges in 2016? eYeka uses it’s community as a cost efficient open innovation … Continue reading

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Think Of The Value Crowdsourcing Brings To NESTLÉ Brands

Are you a marketer at NESTLÉ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you finalize your marketing plans, think of the value crowdsourcing can bring.

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How NESCAFÉ Has Revolutionized Its Content Strategy For Millenials

In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ … Continue reading

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Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts

What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading

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