Author Archives: Sara Crespo

About Sara Crespo

As Global Business Director for Americas at eYeka, Sara has opened and run the eYeka office in México and runs the Brazil office since joining the company in 2013. Her main focus is on the growth of her clients brands. eYeka has partnerships in the region with leading research agencies, media agencies & brands. Prior to this role, Sara served as Global Marketing Innovation for Grupo Bimbo and as Senior Ragional Consultant and Strategic Planner at advertising agencies such as Y&R, DDB and media agency GroupM. You can follow or contact Sara on Twitter: @SarCre

Think Of The Value Crowdsourcing Brings To PEPSICO Brands

What would happen if a community of over 330,000 creatives worked on your brand’s challenges in late 2015 or throughout 2016? As you build your innovation pipeline or seek to create consumer-centric communications, think about the value of crowdsourcing.

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