Author Archives: Shivendra Dikshit

About Shivendra Dikshit

Shivendra is a Strategic Planner at eYeka APAC. He has prior experience in advertising as a strategist where he worked on building communication strategies for FMCG and luxury brands. He is passionate about brand building and cultural studies. He holds a Master’s degree in Advertising and Marketing from Leeds University Business School.

eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading

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