Author Archives: Yaoqi Lai
Do you want to motivate more consumers to consider your brand and drive purchase? Activations can be strategic or tactical in nature, in-store, digital or cross-channel. The winning recipe is always rooted in a powerful insight, fresh creativity, and … Continue reading
One year after celebrating the 10th birthday of crowdsourcing, eYeka publishes the 2017 State of Crowdsourcing report, highlighting the accelerated pace of change of an industry that has entered the “Age of Ideation” and predicting evolutions of creative crowdsourcing in … Continue reading
Clients have started asking eYeka to develop TV and online video scripts. The motivations and the contexts vary, but the overwhelming driver is Clients’ desire for choice, diversity and volume. The most common objective is to nourish the Agency brief, … Continue reading
The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.
On 15th March, 2017, AMSRS (Australian Market & Social Research Society) invited Francois Petavy, CEO of eYeka to talk about how brands challenge conventional thinking and build competitive advantage through disruptive ideation by co-creating with the collective intelligence … Continue reading