Author Archives: Yaoqi Lai
Clients have started asking eYeka to develop TV and online video scripts. The motivations and the contexts vary, but the overwhelming driver is Clients’ desire for choice, diversity and volume. The most common objective is to nourish the Agency brief, … Continue reading
The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.
On 15th March, 2017, AMSRS (Australian Market & Social Research Society) invited Francois Petavy, CEO of eYeka to talk about how brands challenge conventional thinking and build competitive advantage through disruptive ideation by co-creating with the collective intelligence … Continue reading
“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support … Continue reading
A calendar strategy allows Brands to participate in national or global conversations that matter to their consumers, while communicating the brand’s voice. On the social web, this emotional approach engages people beyond product attributes & benefits. And, seasonal innovation drives … Continue reading
With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading
One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we … Continue reading