Author Archives: Yaoqi Lai

About Yaoqi Lai

Yaoqi works as a Junior Strategic Planner and Marketing Strategist at eYeka, where she helps us spreading the message about crowdsourcing and creativity. She is passionate about branding, marketing and design.

Time to Lose the Box! Challenge Conventional Thinking by Co-creating with Global Consumers

    On 15th March, 2017, AMSRS (Australian Market & Social Research Society) invited Francois Petavy, CEO of eYeka to talk about how brands challenge conventional thinking and build competitive advantage through disruptive ideation by co-creating with the collective intelligence … Continue reading

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Pantene & eYeka – One Creative Idea, Multiple Touch Points, Great Results

“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support … Continue reading

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Leveraging Calendar Holidays to bring to life a Brand’s Voice

A calendar strategy allows Brands to participate in national or global conversations that matter to their consumers, while communicating the brand’s voice. On the social web, this emotional approach engages people beyond product attributes & benefits. And, seasonal innovation drives … Continue reading

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Creative Consumers Have a Lot to Share About Beauty

With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading

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10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016

One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we … Continue reading

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What These 10-Year-Old Industrial Designers Imagined Will Amaze You #CSInventors #eYeka10

When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. … Continue reading

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eYeka Is 10 Years Old. Here’s How We Looked Aged 10 #eYeka10

Founded in January 2006, eYeka has just turned 10 years old. A decade that kept us busy helping brands reinvent themselves with the help a global community that now boasts more than 330,000 individuals in 167 countries. After more than … Continue reading

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