Author Archives: Yaoqi Lai

About Yaoqi Lai

Yaoqi works as a Junior Strategic Planner and Marketing Strategist at eYeka, where she helps us spreading the message about crowdsourcing and creativity. She is passionate about branding, marketing and design.

Over 330,000 Creatives Wish You A Happy New Year!

This year, eYeka has helped the world’s leading brands solve their marketing challenges. Among over 200 projects conducted for more than 150 brands, here are some of their testimonials.

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Freedom Or Nightmare? Watch eYeka’s Community’s Videos About Young People Living Alone

Remember the first time you live alone, you were so excited that you were jumping on the sofa? Leopalace21, a leading innovator in apartment rentals in Asia, focuses on strengthening their offer to young people and students who are about to … Continue reading

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Strong Voices From eYeka’s Community About Climate Change #COP21

In Paris, on The United Nations’ Climate Change Conference (COP21), Barack Obama, the president of the United States said on a press conference: » This one trend, the climate change, affects all trends… This is an economic and a security imperative that we have … Continue reading

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How P&G Uses Crowdsourcing To Build The SK-II Brand #ChangeDestiny

A brand can have one thousand ways to picture, express and position itself. However, there is only one thing that matters, which is how the consumers see it. That’s why brands do their best to make consumers fall in love … Continue reading

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