Category Archives: Advertising

Creative Consumers Have a Lot to Share About Beauty

With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading

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Are People Really Afraid of The Future?

Why do so many artists and even brands communicate dystopia nowadays? I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future. Of course, there are many reasons for people … Continue reading

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Here Are Some Very Creative Brand Activation Campaigns

In the digital world, more and more brands look to create buzz around their names. Because TV ads are expensive, marketers look for ways to have their brands’ names on everyone’s lips – through savvy activation (which refers to all … Continue reading

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The Top 10 Crowdsourcing Campaigns of 2014

The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing. To illustrate that fact, we would like to share our top global crowdsourcing campaigns … Continue reading

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10 Awesome Brand Videos Taking Place In Paris, France

I love living in Paris, it is such a beautiful and vibrant city. In this post, which I previously published on my blog, I would like to share a couple of brand videos that star the city of light. My … Continue reading

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Four Things To Have In Mind When Crafting Your Video Content Strategy – By @RusselCooke2

Many marketing teams and businesses that delve into video they put their focus on the video production instead of the related marketing. Over 100 million Internet users watch video online every day, so it’s not hard to understand why marketing … Continue reading

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The Winning eYeka Spot For @AssoAIDES Is Broadcasted on French TV #WAD2014 #CloseTheGap

It’s World Aids Day 2014 (#WAD2014) today, an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. To celebrate this important day, we … Continue reading

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