Category Archives: Case Study

This Consumer-Created #MothersDay Video Got Twice More Shares Than The TVC

Friso Gold was looking to bring its “to do v. today mums” campaign to life with engaging brand videos to create “talkability” among mothers online around the campaign. Friso Gold launched a competition on eYeka, challenging filmmakers and animators to … Continue reading

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How NESCAFÉ Has Revolutionized Its Content Strategy For Millenials

In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ … Continue reading

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Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts

What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading

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How A Coffee Maker Crowdsourced A Packaging Design That Stands Out

Doncafé, a leading coffee brand marketed by the 5th largest coffee maker in the world Strauss Group, wanted to make its small-size instant coffee mixes stand out on the crowded coffee shelves. Without changing the size or the shape of the … Continue reading

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How Crowdsourcing Helped A Venerable Brand Reconnect With Millenials

Australia Post is a government business enterprise set-up in 1809 to provide postal services, agency services and logistics throughout Australia. Through its “Declare Independence” campaign, the company was looking to grow awareness of its products and services tailored for young … Continue reading

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A Belgian Millennial Inspired an Ad Campaign for Schweppes in Australia

Have you ever wondered if your budding creativity could inspire an ad campaign for big brands on the other side of the World? Then let us inspire you. eYeka would like to share the story of our Belgian creator whose … Continue reading

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How Pringles Engages Consumers With The #YouDontJustEatEm Hashtag Campaign

The #hashtag symbol has come a long way since it was coined as part of the Twitter lingo. Since then, they have been spotted everywhere and are a part of every social media strategy and at times traditional strategies too. … Continue reading

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