Category Archives: Co-creating companies

How Pringles Engages Consumers With The #YouDontJustEatEm Hashtag Campaign

The #hashtag symbol has come a long way since it was coined as part of the Twitter lingo. Since then, they have been spotted everywhere and are a part of every social media strategy and at times traditional strategies too. … Continue reading

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A Webinar Recap on Innovation Crowd Presented by Crowd Companies @Jowyang and eYeka’s @Joelcere

– On February 17th 2014, eYeka hosted a webinar in collaboration with Jeremiah Owyang, Chief Catalyst at Crowd Companies and Joel Cere, Insight Solutions Director at eYeka. They spoke about ‘Innovation Crowd with Crowd companies and eYeka.’ It was kick-started by … Continue reading

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eYeka Presents Crowdsourcing At ADFEST 2014 With Friends @ToruFujii and @Robs_Rants

Like previous years, eYeka is going to be a part of many conferences and advertising festivals this year. In the past, eYeka has participated in many big conferences and advertising festivals. Some of them being Cannes Lions International Festival, Crowdsourcing … Continue reading

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French Companies Launch « Sharing Energy in the City, 2030 » Innovation Challenge

– With the development of decentralised electricity and energy production, the sharing of energy between citizens, industries and/or public institutions will certainly reshape our relationship to energy in our everyday life. In this context, a set of French firms have … Continue reading

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Jeremiah Owyang Launches @CrowdCompanies With eYeka in its Innovation Network

Today, at Le Web in Paris, web strategist Jeremiah Owyang presented a speech which emphasized how the collaborative economy has changed peoples’ needs and how it impacts future business models. At the end of his presentation, he announced the launch … Continue reading

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More Than Half of Consumer Goods Companies Will Use Crowdsourcing by 2017 [Gartner Report]

At eYeka, we know that the growth of our business rests on some fundamental trends. We believe that there is a lot of untapped creativity, and that both consumers and companies can build on this latent creativity across the globe … Continue reading

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What Is The ROI Of Crowdsourcing? eYeka First To Demonstrate How Crowdsourcing Increases Return-On-Marketing-Investment Through Case Studies

Pick one of you favorite consumer brands and chances are that the product you bought or the advertising campaign you watched has been developed with creative input from consumers. In fact, 72 of the World’s biggest brands are already co-creating … Continue reading

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