Category Archives: Co-creating companies

Agencies Reinvented: Welcome to the Collaborative, Creative Eco-System

Is the current elitist agency model sustainable in a world where creativity has been democratized? eYeka shared the stage with ADK at Spikes Asia 2013 in Singapore to talk about a new, more creative and more profitable model for agencies. … Continue reading

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Which Global Brands Most Use Video Crowdsourcing [Infographic]

Remember our Brand Crowdsourcing Timeline, which gathers ALL crowdsourcing initiatives launched by the world’s most valuable brands since 2005? Here’s the blog post we wrote back in September 2012, when we launched it. We’ve been continuously updating it since, and … Continue reading

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eYeka Signs Co-creation Partnership with Unilever, Crowdsourcing is Now Mainstream Marketing!

A few months ago, I mentioned in an interview with Crowdsourcing.org that 2013 would be the year when crowdsourcing finally crosses the chasm and enters the mainstream. We are proud today to announce that we have entered into a strategic … Continue reading

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Crowdsourcing? The agency creative no bulls’ view

Consumers are populating YouTube with a staggering 72 hours of video every minute. Many feature their favorite brands. Marketers are starting to notice. What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to … Continue reading

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Winners of the 2012 Co-Creation Awards Announced

The organizers of the Co-Creation Awards, the world’s first global award to benchmark excellence in co-creation, have announced the winners of the 2012 edition at a ceremony on the Cap Gemini campus in Utrecht, The Netherlands. After following Gaurav Bhalla‘s … Continue reading

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ADK’s « Stand for Japan » exhibition at Ad:tech Tokyo

A couple of days ago, Asatsu-DK (ADK) and eYeka showcased the benefits of co-creation at ad:tech in Tokyo. Ad:tech is an international series events around of digital advertising and technology, targetted at the interactive marketing profession. As you may know, … Continue reading

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Early Examples of Creative Crowdsourcing: Pepsi and Google

We’ve recently announced the launch of the world’s first timeline of crowdsourcing by brands. It is being constantly updated with past and present cases, and we’re happy to see that more than 200 crowdsourcing initiatives are featured on the timeline, … Continue reading

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