Category Archives: Interviews

An Interview With The Winner Of Coca-Cola’s “First Times” Video Contest, Boston McConnaughey

Who remembers the Coca-Cola First Times contest on eYeka, in which the brand asked the community to create spots that show people doing things for the first time? We already talked about the second prize winners, a Spanish film crew … Continue reading

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Crowdsourcing For A Cause: How Ypioca Found New Ideas To Support Brazilian Communities

In a TED Talk called “Massive-scale online collaboration”, Luis Von Ahn, co-creator of CAPTCHA and Duolingo, opens our eyes about the importance of crowdsourcing to achieve noble outcomes. In the past, humanity built the pyramids of Egypt, the Panama Canal … Continue reading

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What Aimée, eYeka’s Legal Intern, Learnt About Crowdsourcing From a Legal Perspective

Over the last 8 months, Aimée Perney has been eYeka’s legal intern, helping us simplifying the user experience of contest participants and explaining legal aspects of crowdsourcing to our clients. Aimée’s journey at eYeka is coming to an end, we … Continue reading

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Why crowdsourcing can solve the ‘always-on’ conundrum.

Reckitt Benckiser’s US CMO said recently in an interview to Forbes: « When you are on Facebook, your competitive set is actually not the Unilevers or the Procters of the world, but your uncle’s vacation, your sister’s new baby and all … Continue reading

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Co-creation to accelerate communication innovation for brands and their agencies

We had a terrific opening session at Spikes Asia 2011 in Singapore, the largest advertizing festival in Asia Pacific (and a prelude to Cannes…) where eYeka was invited to talk about consumer co-creation for innovation in communication. The session, titled … Continue reading

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« Co-creation with the masses does not work », says professor Eric Vernette

Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they discover positive aspects from integrating the client in … Continue reading

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Interview with Paul Sloane on Open Innovation

« We have to be able to think of people outside as the part of our system rather than customers or complainers« , says Paul Sloane, one of the greatest speakers on innovation today. eYeka interviewed Paul, who has recently published « A … Continue reading

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