Category Archives: Interviews

Francis Gouillart’s universal view of co-creation

We recently interviewed Professor Venkat Ramaswamy, author of the book The Power Of Co-creation, who shared interesting thoughts about how co-creation relates to crowdsourcing, challenges and the value of co-creation, co-creators and potholes to avoid as well as the highly … Continue reading

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« Co-creation responds to customer desires », says Professor Emmanuelle le Nagard

Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC … Continue reading

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Prof. Ramaswamy answers eYeka’s questions (part 4/4): Apple uses « selective co-creation »

  Last but not least: the final part of eYeka’s interview of Professor Venkat Ramaswamy, fellow at The Palladium Group, professor of marketing and co-author of The Future of Competition and The Power of Co-Creation. Previously, Prof. Ramaswamy explained how … Continue reading

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Prof. Ramaswamy answers eYeka’s questions (part 3/4): Co-creators and errors to be avoided

    As a third part of our interview of The Palladium Group consultant Professor Venkat Ramaswamy, one of the fathers of co-creation, we propose you two questions about co-creators and success factors of co-creation initiatives. Check it out !

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Prof. Ramaswamy answers eYeka’s questions (part 2/4): Challenges and the value of co-creation

    Last week, we started a series of blog posts featuring Prof.  Venkat Ramaswamy, co-author of The Future of Competition and The Power of Co-Creation (read it!) and consultant for The Palladium Group. In the first part, published last … Continue reading

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Prof. Ramaswamy answers eYeka’s questions (part 1/4): How does co-creation relate to crowdsourcing?

We recently had the opportunity to interview Prof.  Venkat Ramaswamy, Hallman Fellow of Electronic Business and professor of marketing at the Ross School of Business, University of Michigan. He coauthored The Future of Competition and The Power of Co-Creation (which … Continue reading

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The art of co-creation

By Hugh Jordan. There is still some confusion in large agencies about the difference between crowdsourcing and co-creation, says Stephen Wise, md of eYeka. “Crowdsourcing is essentially outsourcing a task and trying to tap into many minds, either globally or … Continue reading

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