Category Archives: Newsletter
Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.
Are you a marketer at NESTLÉ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you finalize your marketing plans, think of the value crowdsourcing can bring.
Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea … Continue reading →
Banamex, a Citibank Group bank that has been supporting the development of Mexico and its people for over 130 years, was looking for inspiration for its brand communication. In a hunt for fresh ideas, the country’s largest financial institution challenged … Continue reading →
For the first time since 2006, a report takes a step back to look at the evolution of crowdsourcing over time and help you see clearly. The « State of Crowdsourcing 2015 » trend report uses objective data spanning activity from over … Continue reading →
In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop … Continue reading →
Friso Gold was looking to bring its “to do v. today mums” campaign to life with engaging brand videos to create “talkability” among mothers online around the campaign. Friso Gold launched a competition on eYeka, challenging filmmakers and animators to … Continue reading →