Category Archives: Our expertise

How Crowdsourcing Can Be Used in Food & Drink Innovation

– Yesterday, I had the privilege to present crowdsourcing in the food & drink at the FDIN’s « How do we set up NPD to succeed? » innovation seminar in London. I started by defining crowdsourcing, for which I like Daren Brabham’s … Continue reading

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Five Predictions for Crowdsourcing in 2014, by @FPetavy

Early last year, François Pétavy shared his visions for crowdsourcing in 2013. He predicted that, after a long inception period, crowdsourcing would « cross the chasm » and would become mainstream in 2013. It turned out that 2013 was indeed a turnkey … Continue reading

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Using Semiotics in Crowdsourced Ideation – Guest Post from @Semiotico (Chris Arning)

Today, Chris Arning shares his passion about how semiotic analysis can help unlock insights in crowdsourcing projects. Chris, who is founder of Creative Semiotics, has worked with eYeka’s strategic planning team on a number of projects, helping our clients making … Continue reading

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Why crowdsourcing can solve the ‘always-on’ conundrum.

Reckitt Benckiser’s US CMO said recently in an interview to Forbes: « When you are on Facebook, your competitive set is actually not the Unilevers or the Procters of the world, but your uncle’s vacation, your sister’s new baby and all … Continue reading

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eYeka Presents Crowdsourcing at #SEMPL15

eYeka was present at SEMPL, the biggest international conference on media trends in the Adriatic region, in Portoroz, Slovenia. I spoke at this international gathering of entertainment, television media, and brand marketing professionals to present the explosion of crowdsourcing and … Continue reading

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The « Creating, Predicting and Amplifying Video Content That Delivers » Webinar is Online

Earlier this month, we announced and promoted our webinar « Creating, Predicting and Amplifying Video Content That Delivers! » in collaboration with Unruly Media. We’ve had the highest registration of all our past webinars, which shows the high interest around content marketing … Continue reading

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Creative Crowdsourcing from a Legal Perspective: The Role of the Contest Organizer

After a first blog post about the diversity of contributions you can get in creative crowdsourcing, and another about eYeka’s IP policy, this one concludes our three-part series about creative crowdsourcing from a legal perspective. Let’s indeed have a look … Continue reading

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