Category Archives: Research

Time to Lose the Box! Challenge Conventional Thinking by Co-creating with Global Consumers

    On 15th March, 2017, AMSRS (Australian Market & Social Research Society) invited Francois Petavy, CEO of eYeka to talk about how brands challenge conventional thinking and build competitive advantage through disruptive ideation by co-creating with the collective intelligence … Continue reading

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What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research

On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief … Continue reading

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What Are The Risks Of Using Crowdsourcing?

How risky is it to use crowdsourcing? What are companies afraid of? What risks are experienced crowdsourcing practitionners aware of and how do they manage it? These questions are being addressed by Dr. Michael Gebert’s thesis, which sought to provide … Continue reading

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Impressions About Crowdsourcing From #OUI2014 at Harvard Business School

Image via From July 28th to 30th, Harvard Business School organized the 12th Open and User Innovation Conference, a leading academic conference in which around 200 researchers from various disciplines (innovation, management, marketing, IP right management etc.) met in … Continue reading

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A crowdsourcing view on the Omnicom-Publicis merger: delaying the inevitable.

John Winsor, CEO of Victors & Spoils and chief innovation officer of Havas and our very own Francois Petavy, CEO of co-creation community eYeka co-authored a provocative thought-piece on the Omnicom-Publicis merger. It is provocative as it contains a fundamental … Continue reading

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Crowdsourcing new product ideas works, research shows

In the latest issue of the Journal of Product Innovation Management, you’ll find an article titled The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas (you’ll find an earlier working version here). We already … Continue reading

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How co-creative are the French?

Remember that survey that we did a couple of months ago? We surveyed a representative sample of the French population to find out how much of them lead users and/or emergent nature consumers. Together with Professor Eric Vernette from Toulouse, … Continue reading

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