Category Archives: Research

Shopping 2020’s concepts for intelligent virtual mirror unveiled by Microsoft

In June 2011 we asked our community of creators what they would expect shopping to be like in 2020.  From their enthusiastic responses, we identified 5 major themes – Responsible, Augmented, Informed, Facilitated and Experiential – that you can read … Continue reading

Posted in Research, Trends & prospective, Uncategorized | Leave a comment

How we could reconcile « creativity » with « rationality » to spur innovation

A great read from a recent edition of Creativity and Innovation Management is the article Stimulating Creative Rationality to Stimulate Innovation. It was writtenby two French researchers: Joëlle Forest, PhD in economics, who likes to explore the relationships between design … Continue reading

Posted in Research | Tagged , , , | 2 Comments

Research shows higher creative engagement of lead-users and emergent customers

In previous blog posts, we talked about research results which compared lead-users to emergent customers in the generation of new product ideas. We also mentioned recent studies which indicate that consumer innovation is NOT a niche phenomenon, and that companies … Continue reading

Posted in Research | Tagged , , | 3 Comments

eYeka “Sits Atop the Leaderboard” According to Report on Co-Creation Vendors from Leading Independent Research Firm

According to “The Forrester WaveTM: Co-Creation Contest Vendors, September 2011” report, eYeka “sits atop the leaderboard” and is considered “well positioned for future growth.” We were top-ranked for overall current offering, strategy, and market presence with highest scores in customization, … Continue reading

Posted in About us, Events, Research | 1 Comment

Why consumer creativity is at least as important as lead userness

This is Pierre Berthon. In 2007, he published “When customers get clever: Managerial approaches to dealing with creative consumers” with Leyland F. Pitt, Steven M. Katesand Ian McCarthy (who commented on a previous post). In this paper, the authors distinguish … Continue reading

Posted in Research | Tagged , , | 2 Comments

« Co-creation with the masses does not work », says professor Eric Vernette

Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they discover positive aspects from integrating the client in … Continue reading

Posted in Interviews, Research | Tagged , , , | Leave a comment

« Co-creation responds to customer desires », says Professor Emmanuelle le Nagard

Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC … Continue reading

Posted in Interviews, Research | Tagged , , , , | 2 Comments