Category Archives: Research

How we could reconcile « creativity » with « rationality » to spur innovation

A great read from a recent edition of Creativity and Innovation Management is the article Stimulating Creative Rationality to Stimulate Innovation. It was writtenby two French researchers: Joëlle Forest, PhD in economics, who likes to explore the relationships between design … Continue reading

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Research shows higher creative engagement of lead-users and emergent customers

In previous blog posts, we talked about research results which compared lead-users to emergent customers in the generation of new product ideas. We also mentioned recent studies which indicate that consumer innovation is NOT a niche phenomenon, and that companies … Continue reading

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eYeka “Sits Atop the Leaderboard” According to Report on Co-Creation Vendors from Leading Independent Research Firm

According to “The Forrester WaveTM: Co-Creation Contest Vendors, September 2011” report, eYeka “sits atop the leaderboard” and is considered “well positioned for future growth.” We were top-ranked for overall current offering, strategy, and market presence with highest scores in customization, … Continue reading

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Why consumer creativity is at least as important as lead userness

This is Pierre Berthon. In 2007, he published “When customers get clever: Managerial approaches to dealing with creative consumers” with Leyland F. Pitt, Steven M. Katesand Ian McCarthy (who commented on a previous post). In this paper, the authors distinguish … Continue reading

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« Co-creation with the masses does not work », says professor Eric Vernette

Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they discover positive aspects from integrating the client in … Continue reading

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« Co-creation responds to customer desires », says Professor Emmanuelle le Nagard

Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC … Continue reading

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Co-creation explained by Knowledge Marketing

Involving consumers in value creation process is not just a trend. Collaborative innovation, co-creation, co-design are becoming natural to the most innovative companies. Therefore, even the collaboration with consumers is growing, notalways the reasons remain clear. Why do companies need … Continue reading

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