Category Archives: Trends & prospective

eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading

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10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016

One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we … Continue reading

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Watch @FPetavy and @JoelCere Present eYeka’s #CSReport2015 Findings at @CrowdWeek (VIDEOS)

In the last months, eYeka presented the findings of the Crowdsourcing Trend Report at Crowdsourcing Week. We have been involved with Crowdsourcing Week since the first days of the series, which has turned into a truly global, inspiring set of … Continue reading

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What The Future of Money Will Look Like, Envisioned With eYeka’s Community

Financial Services are going through a deep transformation, as new technological capabilities are maturing and a number of newcomers emerge (Square, PayPal, Google Check Out, Apple Pay…). How will e-money, mobile wallets or cryptocurrencies change our habits? Will banks be … Continue reading

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How The World’s Biggest Brands & Companies Use Crowdsourcing #CSReport2015

We are happy to unveil our « The State of Crowdsourcing in 2015 » trend report, which we teased about in late 2014. For the first time since the beginning of the crowdsourcing phenomenon, this report takes a (big) step back to … Continue reading

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A Trend Report Based on Crowdsourced Retail Ideas

At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often … Continue reading

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How Pringles Engages Consumers With The #YouDontJustEatEm Hashtag Campaign

The #hashtag symbol has come a long way since it was coined as part of the Twitter lingo. Since then, they have been spotted everywhere and are a part of every social media strategy and at times traditional strategies too. … Continue reading

Posted in Case Study, Co-creating companies, Contests, Social media, Trends & prospective | Tagged , , , , | 1 Comment