Category Archives: Uncategorized
Do you want to motivate more consumers to consider your brand and drive purchase? Activations can be strategic or tactical in nature, in-store, digital or cross-channel. The winning recipe is always rooted in a powerful insight, fresh creativity, and … Continue reading
Every year, Marketing Magazine recognizes and celebrates the very best and most effective advertising, digital and market research agencies with the Agency of the Year (AOTY) awards. It’s a glamorous night filled with free-flowing alcohol, delicious food and most importantly … Continue reading
Clients have started asking eYeka to develop TV and online video scripts. The motivations and the contexts vary, but the overwhelming driver is Clients’ desire for choice, diversity and volume. The most common objective is to nourish the Agency brief, … Continue reading
The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.
A calendar strategy allows Brands to participate in national or global conversations that matter to their consumers, while communicating the brand’s voice. On the social web, this emotional approach engages people beyond product attributes & benefits. And, seasonal innovation drives … Continue reading
With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading