Category Archives: Uncategorized

Bust the Myth: “Consumer Insights Must Come From Traditional Research Methods”

Starting from kindergarten, we tell our stories through crayons and finger painting, more than through words, or telling stories. As any qualitative expert knows, the transformative potential lies in what’s beyond the declarative. At eYeka, we invite global creative consumers … Continue reading

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See How Nestlé, Pepsico and Ferrero are Integrating Crowd Creativity into their Agency eco-system

Clients have started asking eYeka to develop TV and online video scripts. The motivations and the contexts vary, but the overwhelming driver is Clients’ desire for choice, diversity and volume. The most common objective is to nourish the Agency brief, … Continue reading

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Bust the Myth – « Great Ideas Must Come from The Target Market »

The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.

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Leveraging Calendar Holidays to bring to life a Brand’s Voice

A calendar strategy allows Brands to participate in national or global conversations that matter to their consumers, while communicating the brand’s voice. On the social web, this emotional approach engages people beyond product attributes & benefits. And, seasonal innovation drives … Continue reading

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Creative Consumers Have a Lot to Share About Beauty

With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading

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Freedom Or Nightmare? Watch eYeka’s Community’s Videos About Young People Living Alone

Remember the first time you live alone, you were so excited that you were jumping on the sofa? Leopalace21, a leading innovator in apartment rentals in Asia, focuses on strengthening their offer to young people and students who are about to … Continue reading

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Watch @JoelCere Talk About The ROI Of Crowdsourcing at @CrowdWeek Singapore

The year 2014 saw its second Crowdsourcing Week Global summit, which was held from April 7th to 11th 2014 in Singapore. Joël Céré, Global Director, Insights & Innovation Solutions at eYeka spoke about “What is your Return on Crowdsourcing” at large. … Continue reading

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