Category Archives: Uncategorized

eYeka speaking at the largest crowdsourcing conference in Brazil

François Pétavy, CEO of eYeka will be speaking at the Conferência Crowdsourcing in São Paulo on the 23rd of July. There is a packed agenda with participants such as Don Tapscott, John Winsor, Peter Espersen and Marina Miranda and plenty … Continue reading

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8 Brands That Crowdsource Marketing & Product Ideas: Citroen, Coca-Cola & eYeka Featured On Econsultancy

Coca-Cola is listed as one of the 8 brands that crowdsource marketing and product ideas on Econsultancy with our « energizing refreshment » project used as an example. Noteworthy fact:  » The winning ad outperformed a lot of Coca-Cola’s commissioned work based … Continue reading

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Unilever brands take the lead in co-creation with eYeka

Picture by Spikes Asia delegate Singpentinkhappy|

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New research proves consumer co-creation has a lasting impact on sales

Ed Malthouse, Research Director at the IMC Spiegel Research Initiatives, Northwestern University together with research associates Su Jung Kim and Mark Vandenbosch analyzed social media and purchasing data from Canadian company LoyaltyOne’s Air Miles. They found that when consumers are … Continue reading

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eYeka & consumer creativity @ the Cannes Lions

We have brought consumer creativity at the Cannes Lions. Our 2 workshops were extremely well received with many marketers, agencies and professional creatives getting a better understanding on how creative individuals can contribute a wealth of fresh and original creative … Continue reading

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eYeka @ Cannes Lions: From UGC to UGI (User-Generated Innovation)

At eYeka, we believe that everyone can show creative brilliance and we are going to prove it at the Cannes Lions where we have been invited to run a workshop on consumer co-creation.

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eYeka supports UNESCO for World Press Freedom Day

Here at eYeka, we firmly believe that co-creation can help to change the world for the better. This year, we have decided to reaffirm our belief by supporting UNESCO for World Press Freedom Day. Our Call-For-Entries (CFE) has recently ended … Continue reading

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