Category Archives: Uncategorized

New research proves consumer co-creation has a lasting impact on sales

Ed Malthouse, Research Director at the IMC Spiegel Research Initiatives, Northwestern University together with research associates Su Jung Kim and Mark Vandenbosch analyzed social media and purchasing data from Canadian company LoyaltyOne’s Air Miles. They found that when consumers are … Continue reading

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eYeka & consumer creativity @ the Cannes Lions

We have brought consumer creativity at the Cannes Lions. Our 2 workshops were extremely well received with many marketers, agencies and professional creatives getting a better understanding on how creative individuals can contribute a wealth of fresh and original creative … Continue reading

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eYeka @ Cannes Lions: From UGC to UGI (User-Generated Innovation)

At eYeka, we believe that everyone can show creative brilliance and we are going to prove it at the Cannes Lions where we have been invited to run a workshop on consumer co-creation.

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eYeka supports UNESCO for World Press Freedom Day

Here at eYeka, we firmly believe that co-creation can help to change the world for the better. This year, we have decided to reaffirm our belief by supporting UNESCO for World Press Freedom Day. Our Call-For-Entries (CFE) has recently ended … Continue reading

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How co-creators can push a brand’s boundaries: The Unilever Lux case study

Earlier this year, we released our first co-creation video case study with Coca-Cola. In this new installment, we put the spotlight on Unilever Lux’s co-creation initiative with eYeka.

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What makes Japan unique? How eYeka’s creative community helped a country reconnect with its soul.

Japan is a country that has always fascinated outsiders. In addition to being an economic behemoth, Japan has been successfully welding its own brand of soft power the World over through influential cultural exports in food, design, anime, music or … Continue reading

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Eyeka creator’s video goes viral

Do you remember Coca-Cola’s creative contest on reinterpreting ‘Energising Refreshment’? In addition to the videos that Coca-Cola has nominated for the Cannes Festival of Creativity Awards 2012, another video, created by Rimantas Lukavicius aka korb from Lithuania has been receiving … Continue reading

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