Category Archives: Uncategorized
Ed Malthouse, Research Director at the IMC Spiegel Research Initiatives, Northwestern University together with research associates Su Jung Kim and Mark Vandenbosch analyzed social media and purchasing data from Canadian company LoyaltyOne’s Air Miles. They found that when consumers are … Continue reading
We have brought consumer creativity at the Cannes Lions. Our 2 workshops were extremely well received with many marketers, agencies and professional creatives getting a better understanding on how creative individuals can contribute a wealth of fresh and original creative … Continue reading
At eYeka, we believe that everyone can show creative brilliance and we are going to prove it at the Cannes Lions where we have been invited to run a workshop on consumer co-creation.
Here at eYeka, we firmly believe that co-creation can help to change the world for the better. This year, we have decided to reaffirm our belief by supporting UNESCO for World Press Freedom Day. Our Call-For-Entries (CFE) has recently ended … Continue reading
Earlier this year, we released our first co-creation video case study with Coca-Cola. In this new installment, we put the spotlight on Unilever Lux’s co-creation initiative with eYeka.
Japan is a country that has always fascinated outsiders. In addition to being an economic behemoth, Japan has been successfully welding its own brand of soft power the World over through influential cultural exports in food, design, anime, music or … Continue reading
Do you remember Coca-Cola’s creative contest on reinterpreting ‘Energising Refreshment’? In addition to the videos that Coca-Cola has nominated for the Cannes Festival of Creativity Awards 2012, another video, created by Rimantas Lukavicius aka korb from Lithuania has been receiving … Continue reading