Category Archives: What a participative world

What These 10-Year-Old Industrial Designers Imagined Will Amaze You #CSInventors #eYeka10

When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. … Continue reading

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Why crowdsourcing can solve the ‘always-on’ conundrum.

Reckitt Benckiser’s US CMO said recently in an interview to Forbes: « When you are on Facebook, your competitive set is actually not the Unilevers or the Procters of the world, but your uncle’s vacation, your sister’s new baby and all … Continue reading

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Jeremiah Owyang Launches @CrowdCompanies With eYeka in its Innovation Network

Today, at Le Web in Paris, web strategist Jeremiah Owyang presented a speech which emphasized how the collaborative economy has changed peoples’ needs and how it impacts future business models. At the end of his presentation, he announced the launch … Continue reading

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Are Agencies on the Cusp of a Crowdsourcing Revolution?

Some of the most valuable brands, like Coca-Cola, Gillette and General Electric, have been around for more than a century. Most of them acquired their iconic status in the golden age of advertising, when consumer packaged goods companies developed branding … Continue reading

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The 7 Plots of Great Consumer-Generated Content

– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading

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7 Facts About Advertising Contests in the « Mad Men » Era

Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading

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Co-Creation as the Powerhouse of the Brand Ecosystem

Nate Elliot, a principal analyst at Forrester said in a blog post titled How To Build An Interactive Brand Ecosystem that “leading your brand with interactive marketing isn’t about choosing one channel over another; it’s about rethinking how all our … Continue reading

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