Category Archives: What a participative world

Early Examples of Creative Crowdsourcing: Pepsi and Google

We’ve recently announced the launch of the world’s first timeline of crowdsourcing by brands. It is being constantly updated with past and present cases, and we’re happy to see that more than 200 crowdsourcing initiatives are featured on the timeline, … Continue reading

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A glimpse into the motivations of eYeka’s creative community (Masters Thesis of Veronica Mart)

The emergence of crowdsourcing platforms transformed the market dynamics. Companies begin to understand that there is a new trend in marketing and are starting to leverage innovative environments where consumers can express themselves and co-create value. The fundamental shift is … Continue reading

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Cannes Lions: An open letter

Everyone can show creative brilliance. Just look at the remarkable videos, animations and artwork created by talented people on Youtube, Facebook or via co-creation platforms. It is therefore striking that the biggest annual celebration of creativity – the Cannes Lions. … Continue reading

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Should consumer creativity be recognized at the Cannes Lions?

The biggest celebration of creativity, the Cannes Lions International Festival of Creativity only recognizes « professional creativity ». We believe that everyone can show creative brilliance. Just look at the amazing videos, animations and artworks created by talented people from all walks … Continue reading

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We need a more « co-creative » society, fast.

Robert Saffian penned an interesting editorial in Fast Company for their special feature on « How to live a creative life ». He noted that there are two parallel economies at work in the US at present: the traditional economy with big … Continue reading

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Thoughts from Judging Panel for Spikes Asia co-creation seminar

Recently, I was given the chance to sit in with, what must be, the world’s who’s who of advertising and marketing as they decide on which co-created entry from our recent Coke contest should be showcased at Spikes Asia and … Continue reading

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Co-creation to accelerate communication innovation for brands and their agencies

We had a terrific opening session at Spikes Asia 2011 in Singapore, the largest advertizing festival in Asia Pacific (and a prelude to Cannes…) where eYeka was invited to talk about consumer co-creation for innovation in communication. The session, titled … Continue reading

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