Category Archives: What a participative world

Creativity is among us

“The record, not the remix, is the anomaly today.” William Gibson How many people put their photos in social networks after their summer holidays? By consulting your friends’ Facebook profiles, you could travel half the world without leaving home. Yesterday, we took 20 photos … Continue reading

Posted in What a participative world | Tagged , , , | Leave a comment

Brands in Asia are using co-creation to innovate too!

Asia has been having her share of limelight in recent times, and in terms of businesses, it appears to be mostly good news. It is probably safe to say that everybody wants a piece of Asia. However in the field … Continue reading

Posted in Our expertise, What a participative world | Tagged , , , , | Leave a comment

Who are today’s amateurs ?

  Alvin Toffler already predicted it in The Third Wave (1980): after the agricultural revolution (Neolithic age) and the industrial revolution (second half of the 19th century), the information revolution profoundly changed the way we act, interact and consume. We … Continue reading

Posted in What a participative world | Tagged , , , | 1 Comment

But really: Why do people participate in co-creation projects???

Remember Maslow’s motivation theory? According to this author, there are 5 needs that drive humans: physiological needs, safety needs, communal needs, esteem needs and self-actualization needs. The main idea is that some needs must be fulfilled earlier than others. For … Continue reading

Posted in What a participative world | Tagged , , | 1 Comment