Category Archives: Whitepapers

eYeka’s eYe on the Crowd – The Changing Beauty Landscape

The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading

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What The Future of Money Will Look Like, Envisioned With eYeka’s Community

Financial Services are going through a deep transformation, as new technological capabilities are maturing and a number of newcomers emerge (Square, PayPal, Google Check Out, Apple Pay…). How will e-money, mobile wallets or cryptocurrencies change our habits? Will banks be … Continue reading

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« The Big C » – A Guide To Creating, Predicting And Amplifying Video Content That Will Boost Your Marketing ROI #Cmarketing

Video content drives communities, commerce and increasingly CMO’s agenda. But can brands and their agencies, who have been making ads for over 60 years, succeed in creating engaging, shareable online content that  delivers marketing value? This short whitepaper, written by … Continue reading

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