Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s why the brand communicates through its « You’re Not You When You’re Hungry » campaign for a number of years now, and it has been quite a success. To give the candy bar’s year-long campaign a creative renaissance, Snickers is asking the eYeka community to invent the next YouTube ad. Continue reading
Today’s eYeka homepage, before being taken over by the community
As you know, this year eYeka celebrates its 10th birthday! All along 2016, we will be celebrating this milestone in helping brands to connect with the creative people from all over the globe. First we decided to give the eYeka website a new festive look, with the hot air balloons visual and pictogram, created by our design team here at eYeka. But to associate you – our beloved community – to the celebrations, we also launched a contest in which we invited you to create a new banner for the home page and a new pictogram which would accompany eYeka logo and symbolize our new age in a creative way. Continue reading
When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. And the ideas have been turned into reality thanks to the Inventors project, initiated by artist and designer Dominic Wilcox, who asked children – some of them 10 years old, some being younger and older) to draw their invention ideas and tu turn some of them into prototypes at a local Fab Lab. As eYeka is celebrating its 10th anniversary this year, and our team unveiled what it looked like aged 10, we wanted to share this original initiative with you; another way to celebrate fresh, inspiring creativity. Continue reading
Comment réhabiliter la publicité ? Est-il possible que la publicité émerveille de nouveau et joue son rôle de vecteur des messages de communication commerciale ? Comment la publicité peut-elle encore capter l’attention, séduire et créer de l’adhésion à une marque et à ses valeurs ?
Voici quelques-uns des sujets qui seront abordés au 6ème Com’ En Or Day, rendez-vous des dirigeants et des communicants en Nord de France. Mardi 8 mars 2016, la 6e édition du Com’ En Or Day, organisée par IAEvent (la filière événementielle de l’IAE Lille), se tiendra aux Halls de la Filature à Saint André lez Lille. eYeka aura non seulement le plaisir d’y participer, mais vous invite aussi à venir nous rejoindre. Continue reading