Are you based in the UK or Ireland? Do you work in food & drink and are you looking for some fresh inspiration? Come meet us at New Frontiers in Food & Drink on Thursday March 17th in London. This conference, spearheaded and supported by sector-leading brands The Grocer, British Baker, Food Manufacture and Meat Trades Journal, will include speaker presentations – including one by our UK-based Global Business Director Julian Coleman – roundtable discussions, breakout sessions and taste testing. Continue reading
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The PhD jury: François Pétavy (CEO of eYeka), Prof. Decaudin (Toulouse University), Prof. Le Nagard (ESSEC Business School), Rector Steyer (Sorbonne University), me, Prof. Lemoine (Sorbonne University) and Prof. Morisse (ESSCA School of Management)
On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief or perceived peer pressure. The results of the thesis – the result of a 4-year long collaboration with eYeka and its community – indicates that peoples’ participation in contests depends on many different factors. Continue reading
A Google search for « Gleeden » showing the brand’s communication (click to see for yourself)
Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive audience. To refresh its brand’s communication and find new ways to engage attract people’s attention, Gleeden recently turned to eYeka, and found fresh ideas to spread awareness for its controversial service. Continue reading
Remember the first time you live alone, you were so excited that you were jumping on the sofa? Leopalace21, a leading innovator in apartment rentals in Asia, focuses on strengthening their offer to young people and students who are about to embrace their adult life by moving out from their parents’ house and living alone. In October, 2015, Leopalace21 invited eYeka’s community to share their exciting and joyful stories of living alone. Continue reading
« Jakura » by French creator Cedricabt, was a winner of the « Stand for Japan » contest on eYeka
Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community to create more relevant and impactful marketing. We’ve even shown off at ad:tech in Tokyo.
Today, in a blog post published on Medium, ADK’s Department and Business Development Director, Masaya Haraguchi, shares challenges of Japan’s agencies, writes about innovation in the advertising industry, and provides impressions about working with eYeka: « 10 years ago, it would have been very difficult for senior people like me to be [on the edge of] marketing, » he says. « [But] right now […] senior people can work with young talented guys with […] skills and open-minded attitude. »
Read more: Why Asian Agencies Fail To Attract Creative Talent, And What We Can Do About It.