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Advertisers will now be able to produce, distribute and measure end-to-end social campaigns across the web thanks to a new global partnership between marketing technology platform Unruly and eYeka, the leading crowdsourcing community. Read on to discover how you can now access a one stop solution to produce, distribute and measure social media content from eYeka’s partnership with Unruly!
In April 2013 Shazam launched a contest on eYeka to identify creative talents who can turn its real-time music tagging data into stunning time-lapsed visualisations. eYeka’s community contributed 22 high-quality music data visualizations, and the winner, French freelance designer Jean-Baptiste Bodinier, stood out by the simplicity and stylishness of his visualization. He was commissioned by Shazam to create a video using music tagging data for the CMA Awards 2013, which you can see above.
Read the press release here.
Update (February 13th 2014):
Jean-Baptiste has shared two new videos that he has created for Shazam since the one mentionned above. The first one shows people shazaming during the 56th Annual GRAMMY Awards, and reveals that Hunter Hayes’ performance of Invisible, John Legend’s performance of All Of Me or Imagine Dragons’ & Kendrick Lamar’s performance of Radioactive were some of the Top Shazamed moments of the event:
The other video created by Jean-Baptiste shows people’s usage of Shazam during the 2014 Super Bowl, showing that Ellen DeGeneres’s Beats Music and AT&T ad, Chevrolet’s Life ad or Bruno Mars’ and The Red Hot Chili Peppers’ performance of Give It Away were some of the Top Shazamed moment of the event:
Congratulations Jean-Baptiste for these two new videos… and keep co-creating!
eYeka PULSE is a fun online tool that allows anyone to suggest new ideas about products or marketing to brands. Because it is text-based, it is a perfect complement to existing eYeka creative challenges, allowing a wider range of people to express their creative thoughts without a requirement for any design or illustration skills.
In August, we presented the 2012 Co-Creation Awards that aim to benchmark and reward organizations that use co-creation. Well, the organizing committee of the Co-Creation Awards has recently unveiled the list of official nominees as well as the jury that will judge them. The organizing committee has decided to accept 16 out of 26 entries and to nominate these 16 cases for the Co-Creation Awards 2012 in different categories.
KIA, the Korean automotive manufacturer who prides itself on its innovation culture, has invited consumers across the World to co-create its new global brand campaign by submitting their own creative take on what it means to have “the power to surprise.” The project ran as an online competition on eYeka with the best submissions sharing a prize pool of €60,000. The creative competition ended on the 19th of October and received 251 videos and animations from across the World. In addition to Korean creators, the competition saw participants from France, China, Russia, UK, USA, Spain, Brazil, Germany and Bulgaria among the most prolific contributors.
Tokyo – ASATSU-DK INC. (ADK; head office Chuo Ward, Tokyo; Yoji Shimizu, President & Group CEO) was pleased to announce the launch of a business alliance in December of last year with eYeka S.A. (head office France; Francois Petavy, CEO), French company who is the global market leader in online co-creation with consumers. Since then, ADK has ranked as the first official partner for eYeka worldwide, with the two companies having already initiated a number of co-creation projects across the World, combining ADK’s strategic expertise with the collective creative power of eYeka’s online community of consumers.
Shanghai – For the re-edition of its iconic Link watch and as part of its launch plan, TAG Heuer, the Swiss Luxury Watchmaker reveals a series of online videos entirely created by consumers, celebrating the Link’s unique S shape link bracelet.