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eYeka PULSE is a fun online tool that allows anyone to suggest new ideas about products or marketing to brands. Because it is text-based, it is a perfect complement to existing eYeka creative challenges, allowing a wider range of people to express their creative thoughts without a requirement for any design or illustration skills.
In August, we presented the 2012 Co-Creation Awards that aim to benchmark and reward organizations that use co-creation. Well, the organizing committee of the Co-Creation Awards has recently unveiled the list of official nominees as well as the jury that will judge them. The organizing committee has decided to accept 16 out of 26 entries and to nominate these 16 cases for the Co-Creation Awards 2012 in different categories.
KIA, the Korean automotive manufacturer who prides itself on its innovation culture, has invited consumers across the World to co-create its new global brand campaign by submitting their own creative take on what it means to have “the power to surprise.” The project ran as an online competition on eYeka with the best submissions sharing a prize pool of €60,000. The creative competition ended on the 19th of October and received 251 videos and animations from across the World. In addition to Korean creators, the competition saw participants from France, China, Russia, UK, USA, Spain, Brazil, Germany and Bulgaria among the most prolific contributors.
Tokyo – ASATSU-DK INC. (ADK; head office Chuo Ward, Tokyo; Yoji Shimizu, President & Group CEO) was pleased to announce the launch of a business alliance in December of last year with eYeka S.A. (head office France; Francois Petavy, CEO), French company who is the global market leader in online co-creation with consumers. Since then, ADK has ranked as the first official partner for eYeka worldwide, with the two companies having already initiated a number of co-creation projects across the World, combining ADK’s strategic expertise with the collective creative power of eYeka’s online community of consumers.
Shanghai – For the re-edition of its iconic Link watch and as part of its launch plan, TAG Heuer, the Swiss Luxury Watchmaker reveals a series of online videos entirely created by consumers, celebrating the Link’s unique S shape link bracelet.